WooCommerce vs Neto: Can we Have a Fair SEO eCommerce Battle?

Written by: Branko Ilishev
Dec / 15 / 2022

If we can promise something at the beginning of this blog post, it would be that this comparison is one of the most complex to write.

You may ask why, and the answer is Neto is limited to Australia, and WooCommerce is available worldwide. On the other hand, WooCommerce vs Neto is quite an interesting thing to compare because they have some similar features, functionalities, and tools available. Probably Neto would get much bigger and more popular if they decide to target markets outside Australia.

While WooCommerce covers millions of active websites and businesses, Neto’s number is significantly smaller, with less than 3,000 active users.

But, before describing their eCommerce SEO and marketing features, we will give a brief introduction to both of the platforms.

What is Neto?

Neto is an Australian eCommerce platform. Currently, it’s known as Maropost Commerce Cloud, but users still refer to it as Neto. People outside Australia can integrate their Neto store and offer their products to popular marketplaces such as Amazon and eBay.

What is WooCommerce?

We’ve been talking about WooCommerce many times, but it’s always nice to remind you of some details. As you probably know, it’s an eCommerce plugin for WordPress websites. It’s not a standalone platform, which is the main difference in this Neto vs WooCommerce comparison.

Knowing these things, we can say Neto and WooCommerce compare in a few categories, and luckily, eCommerce and SEO are among them. So, we can compare a few aspects, including:

Ease of Use, Convenience, and Basic Features

Neto has all the features any website builder offers. It comes with integrated payment methods, order processing, delivery options, etc. Even though Neto takes only a tiny slice of the eCommerce market share, we can say it’s pretty easy to use, offering so many essential features for any business owner.

WooCommerce must be integrated with a WordPress website. That means people who already know WordPress can quickly learn how to manage a WooCommerce shop. Still, you will need to add more plugins and extensions to make it work properly – which is not the case with Neto.

Maybe Neto would have won this WooCommerce vs Neto battle, but the limitations and the small market share put more points on the WooCommerce side.

The Main eCommerce Features WooCommerce vs Neto

WooCommerce is the first place of widely used eCommerce solutions, serving millions of customers every day. Knowing that the Neto takes only a tiny part, it doesn’t serve a lot of buyers.

Most Neto customers are from Australia, US, and Italy. WooCommerce has customers worldwide, every day.

Neto doesn’t have many competitors in Australia either. They offer a limited number of eCommerce templates, but they work perfectly for different business levels. Even though it’s not the easiest thing to set up a Neto online store, people who choose this platform can quickly grasp the concept and run a successful online business.

WooCommerce can work as a complete solution if you add all the needed plugins. WordPress is also known to work with many plugins, so if WooCommerce is your eCommerce platform of choice, you can count on effective order processing, payment methods, store management, and SEO tools and features.

Extensive SEO Features of Neto and WooCommerce

SEO is an essential part of every eCommerce business. There is a whole SEO branch dedicated to this niche because it’s pretty complex to optimize every category and product page and still rank well in search engines.

Neto offers some basic SEO features, mainly focused on the sitemap, headings hierarchy, URLs, and image optimization. It’s not a lot, but surely it makes a difference.

WooCommerce is pretty equipped when it comes to SEO, of course, if you have the right plugins to accomplish it. Most WordPress websites use Yoast SEO, one of the well-known SEO tools. It signals you if everything is fine with your page in means of content length, internal and external linking, image alt text, and proper use of headings through the content. Practically, WordPress started as a blogging platform, so the SEO features have been integrated there since the beginning, applying to WooCommerce too.

Do you think we have the winner in the WooCommerce vs Neto battle? Of course, that would be WooCommerce.

Neto vs WooCommerce Security Aspects

Neto comes with an integrated SSL protocol, which means everything you enter on a Neto website is safe and secure. But you have to know that Neto follows only the Australian security policies, which may not apply in North America, Europe, Asia, and so on.

WooCommerce follows WordPress’s security protocols. It won’t come with SSL protocol enabled, so you will have to pay some money to enhance the overall website’s security.

WooCommerce will easily win this WooCommerce vs Neto battle because of the convenience, accessibility, and available online community. Neither of them is perfect, but the security features are enough for you to successfully run an online store and build authority among the customers.

Pricing Plans for Neto and WooCommerce

Neto, i.e., Maropost Commerce Cloud, is a paid option. Still, you have a free trial to check if you love it or not. After that, you will have to pay up to $79 monthly, which is not the most affordable option on the market. But the strictly dedicated features make this price pretty convenient for what you get.

WooCommerce is an open-source platform. That means you can download and integrate it for free. But you’ll have to pay a few dollars for a hosting plan or even use paid themes and templates to create an accessible online store.

WooCommerce vs Neto Pros and Cons

We have so many reasons why we often choose WooCommerce first, including flexibility, low-cost maintenance, large community, out-of-the-box eCommerce solutions, and third-party tool integration. Also, taking the largest part of the market cake, WooCommerce+WordPress solutions come with an unlimited number of supporters, experts, and people who will help you if you have any issues.

But that doesn’t mean WooCommerce comes with no disadvantages. Just the opposite, third-party integration may prevent scalability. When it comes to regular maintenance, you need to check for updates more often than you can imagine, especially when you use too many plugins. Keep in mind that WordPress wasn’t invented as an eCommerce native platform, so WooCommerce is just a solution for it.

When using Neto, you can use advanced web design and SEO features, run a blog, and create an intuitive hierarchy. You can also easily integrate it with popular marketplaces and receive orders worldwide.

Still, the geographical limitation is the main disadvantage of Neto because they can take a larger part of the marketplace if they decide to go global.

The Verdict

It’s really obvious who is better at this WooCommerce vs Neto comparison. Neto is not a bad eCommerce solution, but it’s very limited, so its potential stays unknown to the global audience. On the other hand, WooCommerce has an enormous volume of users, which shows us that it’s probably the best solution for eCommerce businesses.

You think WooCommerce vs Neto is not for you? Don’t worry, we have many other related eCommerce comparisons for you, so we suggest checking on:

Maybe these articles will help you find the right eCommerce platform for you. It’s easier to detect your needs and decide what works best for you when you have different points of view on this topic.


What should I choose between WooCommerce vs Neto?

Comparing WooCommerce vs Neto is like making the giant fight the dwarf. No one can quickly answer which one is better because every business owner has different requirements and expectations. And don’t forget about geo-limitations when you have to make the final choice.

Is WooCommerce secure?

This is another tricky question. The platform itself is an open-source solution, but you can manage to secure your eCommerce website by implementing the needed plugin solutions and buying a solid hosting plan.

Will Neto cover a larger market in the future?

Neto takes less than 0.5% of the current eCommerce market share, which is a tiny part. What they can do is encourage local businesses to use Neto instead of the other available solutions. Will it help Neto to become a market leader? Probably not, but it would still keep the service quality, which is also acceptable.

About the Author

Picture of Branko Ilishev

Branko Ilishev

Branko is your SEO prodigy. He manages the SEO team and finds creative solutions for your online visibility problems by thinking out-of-the-box. He also translates the collected data of analytics into understandable information that gives you concrete insights.