Magento vs WooCommerce: Great eCommerce Platforms to Level Up Your SEO Strategy

Written by: Branko Ilishev
Dec / 06 / 2022

Magento and WooCommerce are both packed with exceptional eCommerce tools and features, and sometimes it gets pretty difficult to tell which one is more optimal for usual business users. If you are trying to figure out which eCommerce platform will be the best for you, stay with us because we created this ultimate Magento vs WooCommerce comparison.

This blog post will analyze a few aspects of eCommerce platforms, including eCommerce SEO properties, pricing plans, overall cost, accessibility, convenience, and security. Still, we must note that both Magento and WooCommerce are eCommerce giants with great potential. They are reliable and offer advanced solutions for those who want to take their online business to the next level and increase their sales and profits.

But how to determine which one will be better for you? It all depends on your niche, goals, and personal preferences. But first, let’s explain what Magento and WooCommerce are.


Magento is one of the most popular open-source eCommerce solutions. By using it, you have complete control over your site. Even though it holds less than 3% of the global eCommerce market, Magento offers excellent business solutions for small businesses, mid-range online shops, and enterprises.

The thing is that there are a few versions and platforms, but what you need is today, known as Adobe Commerce, due to market acquisition.

While Magento 1 and Magento 2 are open-source platforms, Adobe Commerce (previously Magento Enterprise) is a paid option with advanced eCommerce features. It may sound confusing, but both Magento Open Source (1 and 2 versions included) and Adobe Commerce are part of Adobe but offer a different pack of features.


WooCommerce is not a standalone eCommerce platform, which initially shows the main difference to Magento. You can’t maintain a WooCommerce store if you don’t have a completely functional WordPress website as a base.

That’s why combining WordPress and WooCommerce offers flexible and scalable eCommerce solutions for every user.

Note: We will take the Magento Open Source as a benchmark for the purposes of this blog post. It’s easily comparable to WooCommerce, and this WordPress WooCommerce vs Magento comparison makes more sense. Some of the features apply to Adobe Commerce too. Today’s Magento Open Source is mainly known as Magento 2, even though some businesses run Magento 1 still.

But how does the Magento vs WooCommerce battle stand on the market? Let’s cover some of the most significant eCommerce features:

The Main Features: Magento vs WooCommerce

With Magento, you can integrate third-party extensions but still hold onto built-in features. It’s one of the most convenient and easy-to-use eCommerce solutions, but so is WooCommerce.

By using WordPress+WooCommerce, you are getting access to unique templates, plugins, and tools to enhance your overall online presence. It’s great for small businesses that need to optimize expenses and still get efficient and manageable eCommerce solutions.

In general, WooCommerce is more convenient for beginners, while you need more knowledge in website management to use Magento.

Can Everyone Use WooCommerce and Magento?

It’s essential to create a convenient eCommerce website that both you and your clients can use easily. And that’s one of the main differences that make this Magento eCommerce vs WooCommerce battle easy and predictable.

The verdict is that WooCommerce is a great beginner-friendly solution, especially for those already familiar with WordPress. You only need to sync the plugin with your website and access the intuitive dashboard.

Overall Security Risks

Almost all online solutions have some vulnerabilities, and knowing that Magento and WooCommerce are open-source platforms, security is a priority.

With Magento, you use fewer plugins because you already have enough tools and features. On the other hand, WooCommerce requires additional extensions that may sometimes cause security issues.

But you don’t need to worry because the dedicated teams always work on regular security upgrades, making both platforms convenient and secure. So, when someone asks what you prefer when it comes to Magento vs WooCommerce, you can say the result is entirely tied to this.

Extensive eCommerce Features

Since both platforms are eCommerce dedicated, you can expect a wide offer of features, extensions, and additional plugins. When it comes to specific eCommerce features, Magento is more dedicated and powerful, because it’s a great solution for large businesses. That means, even though the starting price is free, you need additional paid features to make things work for you.

When it comes to WooCommerce, it also comes with plugin demands and requirements, especially for third-party integration. But, that means you are getting a complete solution with many flexible elements, which is excellent for you and your customers.

So, we can say that both platforms are winners when it comes to eCommerce Magento vs WooCommerce features, but they are dedicated to different business sizes.

Search Engine Optimization and Marketing Options

No business is complete without a marketing strategy, which also includes search engine optimization (SEO) as part of it. So, it’s essential to compare Magento vs WooCommerce for SEO elements, to come up with some good conclusions.

WooCommerce is based on WordPress, which was first a blogging platform. That means you already have access to essential SEO elements like meta tags, headings, and content editing. You can add Yoast or any other SEO plugin to check how things go and what you need to improve.

Magento doesn’t have default SEO settings, and you still need an extension to work on SEO implementation. The easing thing is that it’s similar to WooCommerce, so it would be easy to integrate the essential SEO features into your Magento eCommerce solution.

So, do we have a winner in the SEO WooCommerce vs Magento battle? Let’s say that’s WooCommerce because it’s more convenient for SEO, social media integration, and basic marketing tools.

Pricing Plans: Magento vs WordPress WooCommerce

The basic versions of WooCommerce and Magento are free, which is great for small businesses.

You can easily integrate WooCommerce into your WordPress website, and it’s ready to be launched as an eCommerce store. Still, you may have to add some of the paid features or themes.

Magento is also free to use and always comes with a great store layout. Still, some paid features aren’t necessary for you to add.

This answers why Magento vs WooCommerce is a fair battle. With a completely free initial plan, you can manage an online store or service, integrate third-party apps, and provide a complete eCommerce service to your customers. It seems like we have two winners in this so-called fight, which makes this comparison logical and understandable.

Note: Keep in mind that if you hire someone to set up your online store, you will have to pay for their talents, dedication, and knowledge. If you have enough time, you can set up both WooCommerce and Magento stores alone. That means Magento vs WordPress WooCommerce price comparison is not that simple, knowing that the Magento set-up is more skill-demanding.

User Support for Magento and WooCommerce

Knowing that both are open-source platforms, you don’t have customer and user support as defined. But the online communities are here to help you resolve any issue. Additionally, regular updates are based on ongoing user experience, so when something doesn’t work correctly, fixes come with the next update.

Since WooCommerce holds a great part of the eCommerce market, it also comes with vast community support, tutorials, forums, and video manuals. Magento doesn’t have the same user volume, meaning fewer resources are available online.

Note: For WooCommerce, you can find dedicated WordPress online communities that are willing to help. If you use Magento Enterprise, i.e., Adobe Commerce, you have customer support through Adobe services.

WooCommerce vs Magento Verdict

Both Magento and WooCommerce are pretty famous and convenient, but WooCommerce takes a larger piece of the market cake. Their features are quite similar, including SEO tools, eCommerce functionalities, community support, security, and convenience.

For some users, deciding whether to choose an open-source or premium Magento solution is tricky, while WooCommerce is a plugin working only with a WordPress website.

After reading this extensive Magento vs WooCommerce comparison, you’ll be able to estimate which one is better for you and your business. Just keep in mind that WooCommerce is more user-friendly and doesn’t require advanced tech skills. But if you have tons of products to offer, consider Magento as a more convenient option.


Is WooCommerce better than Magento?

Even though WooCommerce is more popular and commercial, it’s ungrateful to say it’s better than Magento. Both platforms have so many similar features, but they are dedicated to different target groups, i.e., different businesses.

Magento vs WooCommerce: Which one for a small business?

Small businesses don’t have enough budget for premium solutions, so the basic WordPress and WooCommerce templates and themes can work like magic in this phase. Later you can upgrade to more advanced plans, even if that means you will have to spend a few dollars on it.

Are Magento and WooCommerce completely free?

It’s completely free to sign up for both Magento and WooCommerce. But you’ll still have to invest quite a time and effort until you have a completely functional business. You can even hire an agency to set it up for you, which is an expense. Still, this way, you are sure everything will work fine.

About the Author

Picture of Branko Ilishev

Branko Ilishev

Branko is your SEO prodigy. He manages the SEO team and finds creative solutions for your online visibility problems by thinking out-of-the-box. He also translates the collected data of analytics into understandable information that gives you concrete insights.