Magento vs WordPress for SEO and eCommerce: How to Choose the Right One?

8 Minute Read
Written by: Ivana Janakieva
Jan / 09 / 2023

Can we make a comparison between Magento and WordPress when it comes to their eCommerce features? Both platforms are very popular among users, even though WordPress takes a significantly larger piece of the cake.

In this Magento vs WordPress comparison, you will get insight into the most valuable features. At the end of the article, you can determine which platform will serve your business better, according to a few essential criteria.

WordPress is one of the most convenient and widely used content management systems, which is practically free (we will explain what this means later). And the best thing is that it can be extended to any type of website you need, from a regular news site to an eCommerce solution using the proper plugins. On the other hand, Magento is fully dedicated to eCommerce, which means you get the complete pack of eCommerce SEO features you need. With Magento, you can build an all-inclusive online store, especially when managing a large stock of items.

Indeed, there are so many differences between these platforms, but it doesn’t mean WordPress is better than Magento, and vice versa.

But, before we determine the best Magento vs WordPress SEO and eCommerce features, we should discuss a little about the differences and similarities.

How Can We Compare WordPress vs Magento?

We must note that both are very powerful eCommerce and content management platforms. Magento is specially dedicated to online stores and sales, while WordPress requires plugins to work correctly.

Many find WooCommerce the best option for WordPress online shops, but you aren’t simply limited to it. Every WordPress user has the exceptional freedom to use any eCommerce plugin they find suitable for their business.

On the other hand, WordPress has a powerful blogging option, while Magento needs an extension for that. That means you can get a complete eCommerce WordPress vs Magento comparison and choose the one that may enhance your business performance.

WordPress vs Magento for eCommerce: The Ease of Use

Both platforms are relatively easy to use, especially when you already have some experience in this niche. If you want a direct solution, Magento offers great store management. If you have more time to experiment with plugins and design flexibility, then WordPress, with its eCommerce extensions, can be a better solution.

You don’t need specific technical skills to set up online stores using any of these platforms. Still, Magento requires more skills, while WordPress is intuitive and relatively easier to grasp.

Probably, Magento would win this Magento vs WordPress battle because it’s focused on eCommerce sales and solutions.

Comparing the eCommerce Features of Magento and WordPress

WordPress vs Magento eCommerce aspects are pretty interesting to analyze. Magento is a dedicated eCommerce platform, while most WordPress websites use WooCommerce to work well.

Even the Magento Open Source has a wide array of built-in eCommerce features. It’s free, but any business owner can migrate to paid plans anytime. Using Magento, you can manage your inventory, control your ads, track shipping, implement payment gateways, and get detailed reports every month.

But what about WordPress? What should we know about its eCommerce options and functionalities?

As we said a few times, WordPress isn’t a standalone eCommerce solution, which means you need a plugin or extension to make it work. But does it mean it would be more complex to manage when you add WooCommerce or any other eCommerce plugin?

In general, people who are in this business are already familiar with WordPress, so WooCommerce is only an addition they can learn in just a few days. WooCommerce also lets you sell on marketplaces, which can maximize your profits.

So WordPress WooCommerce vs Magento is such an unpredictable battle, and it’s difficult to determine who takes the gold. The best thing is that no matter which WP eCommerce plugin you choose, you can get plenty of eCommerce functionalities, including store templates, extensions, payment methods, SEO tools, etc.

Comparing The SEO Features of WordPress and Magento

Regarding WordPress vs Magento SEO features, we have a lot to talk about. In general, all these comparisons, including Magento vs WordPress, don’t make sense if we don’t include the SEO features and aspects as an essential part of business growth.

WordPress is known to be the best fit when it comes to on-page SEO. You can adjust the headings and paragraphs, add links, create custom URLs and alt text, and insert the proper metadata. It uses plugins like Yoast SEO to allow you to optimize the content properly, but you can choose any other you find better.

Don’t forget that WordPress was initially a blog platform, which means you can easily optimize any content you publish.

Magento comes with plenty of SEO features, but you may need some time to learn how to use it. What’s essential for this Magento vs WordPress comparison is that you can incorporate meta tags, alt tags, and product descriptions, generate sitemaps, include links, and prioritize the important pages.

All these processes are done manually because SEO is not something you can automate. As a result, you get great all-inclusive SEO and eCommerce websites. So, if you have to choose between WordPress vs Magento for SEO, you can’t go wrong with any of them.

The Pricing Plans as Determining Factor to Choose Between WordPress and Magento

If you are a new or small business, we are sure you want to save some money and find the most affordable but still functional solutions. Regarding Magento vs WordPress pricing, both are free to use, but charges may apply for specific eCommerce and SEO features.

Regarding Magento vs WordPress WooCommerce, you can’t hope for completely free solutions.

This is the moment when Magento’s price comes pretty high, even though the domain name is quite cheap. Magento’s Pro plans are quite expensive, but if you want a complete eCommerce enterprise pack, you will have to pay at least $22,000 annually, which is not great for small businesses.

On the other hand, WooCommerce+WordPress hosting may cost you about $7 every month, depending on how big is your resource demand. The most expensive option is about $40 monthly for complete access to all eCommerce features.

So, we have concluded that Magento vs WordPress eCommerce packs come in different pricing plans, and you have to find the right one according to your business needs.

The Security Features: Magento vs WordPress

Every website owner has a lot of questions when it comes to platforms’ security aspects. So, we will give an answer to the question of what makes WordPress secure, and we will do the same about Magento. That’s how we will get an important conclusion about WordPress vs Magento security features.

WordPress is regularly updated, so all security features are on the highest possible level. When it comes to an SSL certificate, you must buy it separately and renew it when needed.

Magento is also pretty secure, especially the paid versions. But, if you use the open-source version, you’ll have to regularly check on the vulnerabilities and additionally protect your website from DDoS attacks.

The conclusion is that WordPress and Magento can be secure if you take the necessary measures. If you don’t act immediately, you risk a lot, even though it doesn’t mean you’ll necessarily be a target of cyber attacks.

The Verdict

When it comes to ease of use, WordPress is the obvious winner, while Magento offers robust eCommerce features to enhance your commercial performance. The Magento vs WordPress SEO features is on point, especially when it comes to on-page optimization.

WordPress is much cheaper compared to Magento, even when you use plugins to integrate online store features. We must say that WordPress is also more user-friendly and flexible for newbies, including small businesses and inexperienced website users.

Magento offers extensive eCommerce features as a complete solution, but that comes with an edgy price, you must be ready to pay if you want regular maintenance. WordPress and WooCommerce vs Magento could be a pretty tied battle if there wasn’t that price difference.

Anyway, you need to explore all the options you have, which may include some of these comparisons:

FAQs

Is Magento better for SEO than WordPress?

Both Magento and WordPress offer exceptional SEO features, especially for on-page optimization. It gives you a great competitive advantage when you need to rank higher on search results for specific keywords.

Magento vs WordPress: Which one is more expensive?

Even when you use the free versions, it doesn’t mean you don’t need to spend money on your Magento or WordPress site. But, we can say that Magento is more expensive when it comes to dedicated eCommerce features.

Is WordPress a Standalone eCommerce platform?

You have two options – to pay a lot for an eCommerce edition or to use WooCommerce as one of the best eCommerce plugins for WordPress. But you have more appropriate plugins to use, which means you aren’t limited to these options.