Reasons Why eCommerce Webflow SEO Audit Is Necessary

Written by: Branko Ilishev
Sep / 24 / 2022

Webflow is a no-code website design tool made for visual website design that people use to create responsive sites, blogs, landing pages, and, most importantly, eCommerce sites. Still, it’s not only that since it also has a Content Management System and it’s a famous hosting platform.   

Since SEO is the driving force of today’s online marketing, it’s not surprising that Webflow SEO and Webflow CMS SEO are essential for your success.

However, your Webflow SEO optimization won’t be successful in the long run if you don’t perform an eCommerce SEO audit.  


Because by doing an SEO audit it’s the only way you can find out if your eCommerce SEO is effective enough to attract new customers to your business while keeping existing ones loyal.

Therefore, before we see the main reasons you must do an SEO audit immediately, let’s see why SEO eCommerce is important for your business.  

Why Is eCommerce SEO for Webflow Essential?  

As you already know, eCommerce on Webflow is thriving and will continue to become more popular as time goes on. Therefore, the competition is more than powerful, and with the global market, things get more challenging every day.     

That’s why having the best services and products isn’t enough anymore, especially in an industry with a specific customer base.   

People perform a WordPress SEO audit or a Shopify SEO audit more and more often because they know they have to find their site weaknesses and improve continuously. The same rules apply to your Webflow site. You have to pay attention to your Webflow SEO since it’s the best way to communicate with your target audience. 

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Your SEO Webflow will help your store appear on the first page of Google and other search engines, motivating potential customers to pick you instead of your competitors as a more reliable source.  

A Webflow SEO specialist will improve your eCommerce site to the point where you’ll be at the top rankings of Google, and this is essential since 75% of Google users never get past the first page of search results. 

So, the situation is pretty simple – no effective Webflow SEO equals no success at all. 

But how to know if your SEO strategies are working? Well, that’s where an SEO audit comes into the picture. 

Primary Benefits of Performing A Webflow SEO Audit

There are many reasons why an SEO Audit is beneficial for your site and your SEO with Webflow. As mentioned above, users of other site builders and eCommerce platforms do the same.

The usual benefits include attracting more organic traffic, maintaining the overall health of your Webflow site, adapting to search engine algorithm changes, optimizing and indexing, and so on. 

Nevertheless, we will focus on the primary benefits, so let’s start.    

You’ll Recognize Whether There Are Internal Linking Issues

You may not know this, but internal linking has become a crucial SEO aspect for your Webflow blog SEO and all eCommerce pages.  

If you effectively perform your internal link strategy, it can provide excellent value for your site, both for the user experience and your overall Webflow SEO. Google and other search engines pay attention to the user’s experience, so if your website pages have internal links, they will rank much higher in search results. 

Of course, implementing effective internal linking is not just a walk in the park; various challenges may arise in the process, such as broken connections. Nevertheless, it’s not about whether you like internal linking or not; it’s simply necessary to stay competitive. 

So, to detect bad internal linking, broken links, and orphan pages, you have to do an SEO audit to see how good your click depth is performing. Once you do so, you will be able to fix these issues and make those links even more effective. 

Keep Track of Your Keyword Ranking

One of the essential aspects of Webflow SEO is keyword optimization of your site. And the best way to measure how well your store is functioning is to keep track of your keyword ranking. 

Of course, you can easily do this via the site SEO audit. 

The primary goal is to see which keywords rise in the search engine rankings and which ones cause problems. If there are some severe problems with keywords, one can even face legal consequences, or your site will fall behind the leading competitors. 

Still, through an SEO audit, you can see how well your keywords have been performing and find out if your Webflow eCommerce site is going in the right direction. 

Google Search Console is one of the various tools you can use to see if your keywords are working the way you desire. 

You’ll Identify If the HTML Tags Are Used Properly

Another important aspect of your Webflow SEO audit is identifying whether the HTML tags are used in the right way. 

As you probably already know, HTML tags are highly important for any website’s SEO, and the same goes for Webflow SEO. 

Whether it’s about the overall site structure or when you are writing your blog posts, you must pay attention to several aspects. A high-quality Webflow SEO expert would always pay attention to things such as whether the images are optimized, their usage of H1, H2, H3, and other tags, how well are meta titles and descriptions written, and do they consist of keywords, are there alt tags in images, and so on. 

The Webflow SEO tools for the audit will help you identify whether everything is in order, and if not, you will have a clear picture of what you have to fix immediately. 

You Can Detect Duplicate Content

Duplicate content is a no go when it comes to eCommerce sites in general, as well as Webflow. 

Even more so with eCommerce since it’s a lot more challenging not to have duplicate content because the nature of the online store content with all the products is pulling toward it by default. However, difficult or not, you have to pay attention to not having duplicate content on various pages to avoid losing search engine rankings. 

But don’t worry, since the Webflow SEO site audit will help you detect duplicate content and also help you to remove duplicate material quickly. This aspect is highly important since, otherwise, you will fall behind your competitors on Google rankings or even receive a penalty for piracy, which no Webflow SEO consultant would allow.

Take a Glimpse at Your Backlinks  

As you can see, Webflow SEO services and their implementation are more than necessary. Last on the list, but an equally essential part of your SEO audit, is checking your backlinks. 

Backlinks are still precious in 2022, and if you have more high-quality backlinks to well-written content, your SEO on Webflow will be better. Therefore, it’s highly valuable to know where you stand with your backlinks, and the eCommerce SEO audit will answer some of the crucial questions:

  • Does your Webflow site have spammy backlinks?
  • How many backlinks do you have overall?
  • How many backlinks do your main competitors have? 

Backlinks signal to Google that other sources find your content valuable, so your rankings can improve significantly if used correctly. 

Final Words on Webflow SEO Optimization

It’s evident that you must keep track of everyone else and search for Webflow SEO tutorials to improve your site. 

However, your SEO improvements for Webflow will come a great deal by conducting an SEO audit since you will detect duplicate content, recognize internal link problems, keyword ranking, how your backlinks stand, and whether HTML tags are appropriately used, among other things. 

To explore other ecommerce platforms and learn how you can perform an SEO audit on them, take a look at the following blog posts:

About the Author

Picture of Branko Ilishev

Branko Ilishev

Branko is your SEO prodigy. He manages the SEO team and finds creative solutions for your online visibility problems by thinking out-of-the-box. He also translates the collected data of analytics into understandable information that gives you concrete insights.