The Main Elements of a Neto Platform SEO Audit

Written by: Ivana Janakieva
Sep / 18 / 2022

Believe it or not, the Neto eCommerce platform is the only Australian B2B multi-channel platform that allows people to use all-in-one solutions for eCommerce, but also for shipping labeling, order management, and much more.

But since so many online business owners use this platform, Neto SEO is essential in order to stand out from your competition.

Still, before we address all the necessary aspects of completing a Neto SEO Audit, first, let’s start from the basics and see what SEO eCommerce is.

What Is SEO eCommerce? 

In short, eCommerce SEO is the search engine optimization on your online store that is mainly done by using relevant keywords on all product pages and obtaining high-quality backlinks from authoritative websites, among other things, to rank high on Google and other search engines. 

Furthermore, it is the process of generating organic traffic to your Neto eCommerce online store with the ultimate goal of more visitors visiting your site and converting into loyal customers. 

In order to achieve this goal, you will need a Neto SEO expert that will optimize your store in a way that it will rank high on the SERPs, showing that it is a more reliable source than your competitors.   

Which Are The Main Elements of An Neto SEO Audit

Before we address the main aspects of a complete audit, it’s valuable to mention that to achieve successful Neto SEO results; there isn’t an enormous difference between conducting a Shopify SEO audit and what you will learn.   

Still, every eCommerce platform is different, so there are certain things you have to consider when performing an SEO audit.  

Therefore, let’s see which are the main elements you have to address to conduct a successful Neto SEO audit. 

Technical Audit

Neto SEO success comes from many different factors, but one of the crucial ones is the technical side of your online store. It would be best to repeat your technical Neto eCommerce SEO audit every few months since it will help you find the technical problems before they affect your ranking in the SERPs.

You can use tools such as Ahrefs, SEMrush, and many others to perform the technical analysis successfully, but also to review the site map, crawl your online store, etc. 

Furthermore, you have to remove all broken links and check the efficiency of your internal links. Also, everything on your site has to be concise and updated with the help of Google Search Console Tools. Your Neto SEO also depends on your site’s speed and level of security. 

Competition Audit

Another essential element of your eCommerce SEO audit is to see what your competitors are doing, so to speak. First and foremost, find out which are your primary competitors in your niche, see in what areas they are performing better, and which are your strong points. 

At first glance, it may seem their sites are similar or even the same as yours, but do thorough research since there is always a clue hiding somewhere in between. 

For instance, you have to see for which keywords they rank the highest, check which of their pages rank higher than yours with tools such as Screaming Frog, and what type of content they post regularly. 

In addition, compare everything with your site like you would do a WooCommerce SEO audit and see what you have to improve or force even more in order to rank higher than them on all search engines. Also, don’t forget to replace all your low-quality links with better ones. 

Lastly, it may turn out that you are already better than all your main competitors, but you will never know if you don’t perform an audit for your Neto SEO. 

Content Audit

Next in line is the content audit. It is the process of analyzing the content you have and seeing all of the weaknesses but also strengths and opportunities. 

The complexity of conducting a content audit depends on the amount of content you have to review, but there are several essential things you need to address:

  • Establish your primary goals – Determine your main goals by clearly defining your metrics. You will have a clearer understanding of what you desire to achieve from the content audit. The main three should be to improve content quality, SEO rankings, and increase customer engagement. 
  • Perform a content inventory – A content inventory means making a list of all content assets and collecting all indexable URLs. To export the data to a CSV file or Excel, you can use tools such as SEMrush Content Audit or Screaming Frog. 
  • Check your competitors’ content – Perform an in-depth check on your competitors’ content. Of course, you can’t get direct access to all their results, but you can learn a lot and realize what works for them; therefore, what you should implement. 

Keyword Analysis 

As mentioned above, keywords are essential for having a successful Neto SEO, so you have to see which keywords bring the most high-value organic traffic to your site and where you rank for them. 

Furthermore, you also need to see which keywords are delivering search traffic at the moment, but also do they convert visitors to real buyers? 

Ahrefs, Moz, Google Search Console, and many other tools can help you in this journey, but there is something more important in this segment. Your keyword analysis isn’t just about which keywords are ranking high but a lot more about whether they are suitable for your eCommerce niche. Always remember that your content is still read by humans, not robots.

What to Expect After the Neto SEO Audit Is Over?

Your eCommerce SEO audit will probably last from at least two weeks up to six weeks. The SEO experts will analyze and discover all the SEO issues and opportunities on your Neto eCommerce site.  

After the Neto SEO audit is over, you will have an entirely clear picture of all the errors and solution recommendations. You will be able to see a roadmap on what to do and how to execute the perfect SEO plan in order to receive the desired results for your Neto store. 

Another highly valuable tip is to compare it to audits of other eCommerce platforms. Even though some of them work differently, there are still many similarities. Therefore, you can analyze the main elements used to conduct a WordPress SEO audit or a Wix SEO audit and see what more you can learn. 

To Sum It All Up

We have come to the end of our SEO audit journey, and it’s time to sum everything up. Now you know all the main elements of a Neto eCommerce SEO audit, so don’t forget every aspect if you want it to be successful. 

In essence, SEO for Neto eCommerce is more than necessary since the global market is highly competitive. Therefore, you have to perform a technical audit, keyword analysis, content audit, and competition audit to see where your competitors stand in the entire situation. 

Feel free to contact us right away since we can help you significantly and perform an SEO audit that will discover your weak points and provide you with all the necessary information on where you can improve your Neto store!