Top 5 Ways To Optimize an eCommerce Store With Square Up SEO Audit

Written by: Branko Ilishev
Oct / 07 / 2022

One of the top-rated platforms for starting an eCommerce online store is Square Up. This platform is easy to use and has numerous customization options that fascinate you as a business owner and your potential customers. 

Square Up is highly popular as an excellent blogging platform, but what most people don’t know is that it has fantastic eCommerce tools you can use to create a robust online store. 

However, you will need an effective Square online SEO to do so, and we’ll see the essential eCommerce SEO actionable tips on optimizing your Square shop.  

Let’s not waste any more time and get into it immediately!

First of All, Run an eCommerce SEO Audit

It’s essential to use various ways to optimize your Square website SEO, but how to implement anything if you don’t know what’s wrong in the first place?

Well, that’s why you have to perform a Square online SEO audit.

Even if you think you have the perfect eCommerce site, you will be more than surprised at how quickly you can lose track of your success on the SERPs without updating your store with fresh material.

Google and other search engines change their algorithm more often than you think, and so do your potential customer’s behavior. Therefore, evaluating your Square SEO and its performance is crucial to ensure it operates correctly. 

An eCommerce SEO audit will provide you with knowledge of everything that’s wrong and all your weaknesses on your Square site, which will show you what you have to implement to make your site better. 

Internal Linking Is a Must These Days

As mentioned above, Google changes its algorithm often, and these days is evident that internal linking is one of its primary focuses. Nobody knows 100% exactly why or what will be essential in the future, but let’s focus on the present situation. 

Therefore, to improve your Square online SEO, you have to use internal links throughout your entire website. This tactic means you must link to other pages on your eCommerce site from your shop pages. 

The main reason is that this will help Google and other search engines to understand what your site is about, improve your rankings in the SERPs, and as a ‘bonus,’ you get the chance to keep potential customers longer on your eCommerce site. 

And that’s the ultimate goal, to make potential buyers so interested in your site by navigating them via internal links to stay longer and convert them into loyal customers of your services and products. 

Use Proper Keywords to Define Your Products

Another essential tip for your Square online SEO is to use proper and high-ranking keywords to define your products in a simple yet attractive way. 

There are two main benefits of doing so – One, you will make it a lot easier for Google and other search engines to crawl your eCommerce shop and index your site’s content, which will lead to a higher ranking on search results. And two, you will help potential buyers to find your products every time they search for something similar online. 

Still, to create an effective Square Up SEO, you must ensure that your descriptions, titles, and product names have proper keywords that describe your product well and rank high online.

Create an Optimized Catchy Page Title

The efficiency of your Squareup SEO also depends a great deal on your page titles. 


Because your page title is one of the primary things that your potential Square buyers will see. That’s why it is more than essential to create a reflective and catchy page title, but you also have to optimize it properly.  

An excellent page title will also help you significantly in ranking higher in the SERPs. That’s why you have to pay attention to these four fundamental aspects when it comes to writing your page title. 

  • Use proper highly-effective keywords that also match your services and products.
  • Keep your page title short – no more than 60 characters.
  • Highly promotional language is a trap – try to avoid it as much as possible.
  • Write catchy headlines to keep potential customers constantly interested. 

It sounds a lot more simple than it is when you have to create the page title, so it’s no surprise why hiring an SEO agency is more than beneficial.

You Must Become Mobile-Friendly – Even If You’re Not

Last on the list, but equally essential, is the fact that you must become mobile-friendly even if you are not fond of this practice. 

The impressive website building and hosting Square Up for your eCommerce business will be as efficient as your Square online SEO is and if your site is mobile-friendly, no matter how fantastic your services and products are. 

The Square online SEO depends in a significant way on how mobile responsive your eCommerce shop is since all potential buyers use smartphones to search for products. In today’s modern world, with the dynamic style of living, people don’t have time to use their PC or laptop to browse the internet – they want answers immediately. 

Therefore, if you don’t optimize your eCommerce store for devices such as phones and tablets, you will miss out on many potential loyal customers. Not to mention because of this, Google pays massive attention to whether your website is mobile-friendly or not since it always wants to fulfill its users’ desires. 

Luckily for you, Square is where creating a mobile-friendly eCommerce site is pretty easy with all its customizing features. 

Square Up SEO Summary

There are two main things you have to remember from this article – you can not have an effective Square online SEO without first performing an eCommerce SEO audit.

The second thing is that you must implement these SEO practices to achieve results and beat your competitors. But you have to implement all of them since there is no shortcut to success, especially not in the eCommerce industry. 

So, one crucial thing remains for you to do, and that is to start with the entire process immediately. Or, instead of wasting your precious time and money, you can contact our SEO experts and us to do the job for you while you focus on other essential tasks of your eCommerce business!


Is SquareUp good for SEO?

Square is a good online platform for SEO, especially if you have a small business. You can manage your site in-house and with Square’s simplified attitude it’s easier to make your website rank higher.

Should I perform an SEO audit on my SquareUp site?

Yes, it’s beneficial to run a Square SEO audit on your site since you will see all of your site weaknesses and realize what you must change and improve to make your site rank better.

To explore other ecommerce platforms and learn how you can perform an SEO audit on them, take a look at the following blog posts:

About the Author

Picture of Branko Ilishev

Branko Ilishev

Branko is your SEO prodigy. He manages the SEO team and finds creative solutions for your online visibility problems by thinking out-of-the-box. He also translates the collected data of analytics into understandable information that gives you concrete insights.