SaaS Video Marketing: How Can It Lead to Conversions?

6 Minute Read
Written by: Branko Ilishev
Jul / 05 / 2022

SaaS video marketing’s strong conversion potential benefits companies of all sizes and in all sectors, but it won’t bring the benefits, unless it is a part of a robust SaaS SEO strategy. 

The promotion of a product or service through the use of video material is perfect since it is far more visually appealing, direct, and engaging than the use of any other sort of content.

However, it is essential to bear in mind that there are many other aspects to think about in order for your SaaS video marketing efforts to be successful.

What is the optimal length for a video’s content?

When you are making a video to market a product or service, it is possible that you will believe that the shorter the video is, the better. However, this is not necessarily the case in all circumstances. 

Although the majority of video content is less than two minutes long, the ideal length can vary greatly depending on the purpose of the video.

It makes sense to generate content that is between 30 and 120 seconds long that is both short and engaging when the target audience is prospective consumers who are in the early stages of the purchase cycle. 

However, as the process moves forward, it is advisable to offer additional forms of longer content that delve further into the qualities and advantages of the products or services, reaching SaaS marketing videos that can last up to three or five minutes, or even longer if it is required to do so. This is good advice for any video marketing SaaS plan.

How to optimize a video for search?

  • Add keywords that are relevant to the content
  • Include a call to action (CTA) in the annotations of each video
  • Don’t forget the tags and description
  • Create keyword-focused playlists
  • Create an attractive banner image
  • Don’t forget video transcripts
  • Be creative when embedding your videos on other sites

Tips to make your videos convert

Keep the same goal from start to finish

You need to give some thought to the procedure that your videos should go through if you want them to be converted. Or at the very least, what steps they ought to take in order to accomplish that ultimate conversion for the digital video marketing SaaS.

Do you present them to the appropriate target group and on the appropriate channel? Also, do you produce video material to guarantee that your potential customers continue to keep you in the forefront of their minds, and do you take any steps to increase brand recall?

Establishing your campaign objectives should be the first step in the construction of any SaaS video marketing strategy. From that foundation, everything else is built. The marketing strategy will remain the same even when using videos.

Make it a point to ensure that your video is instructional in nature, whatever the purpose of the video or the subject matter that you choose to discuss in it. It is quite clear that this is not the major purpose that you have in mind.

However, trying to sell yourself in a video won’t help you sell more of your product. Your films should be valuable to your viewers no matter what the end goal is, as this is one of the best ways to increase the likelihood that they will convert.

Try to be innovative

You don’t want to be a typical person. Steer out of your comfort zone, don’t go for the thing that’s too easy, and don’t produce content that’s the same as what your competitors are doing. Where is your creative side of you?

The production of fresh material is a challenging endeavor. Especially in instances where there is a lack of desire to think differently or beyond the box. On the other hand, everything emerges from a single basic concept.

In order to generate unique and high-quality ideas, you need to have a solid understanding of your target demographic, as well as the context in which they operate. In this approach, you will also be able to identify weaknesses as well as feelings that you ought to put more emphasis on.

One further piece of advice that can help your videos transition from the “inspiration” phase into the “conversion” phase is to regularly do an assessment of your rivals. You will gain an understanding of what is successful and how to differentiate yourself in this way.

Advanced content for specific leads

Developing video material that addresses fundamental subjects can spark a wide variety of thoughts and problems that need to be addressed. Especially considering that there is a larger audience that is not familiar with the specifics of some situations.

On the other hand, if you do the reverse, you will get different results. For instance, if you were to produce a film that went into great detail about a typical workday at your company and demonstrated the many tools that are utilized by the creatives, you could be able to acquire very targeted leads that are interested in the subject matter. 

Either industry experts or customers who have a need for those services would be the target audience.


Why is the use of storytelling one of the best suggestions for increasing the conversion rate of your SaaS video marketing strategy? In large part because of the benefits, it offers to your company:

  • You will be able to establish relationships with your clients that are deeper and more meaningful.
  • It will serve to distinguish your brand from others on the market. Your tales will never be told by anyone else, for no one else could ever capture the same essence or communicate the same message that you wish to communicate. 
  • It assists customers in keeping you at the forefront of their minds.
  • Including this method in your video SaaS video marketing strategy will provide you with an opportunity to modernize the image of your business. But most importantly, it will assist you in refreshing the image that your customers have of you in their minds.
  • It can be used across all forms of media for, but it works best for Saas video marketing. 

The Bottom Line

The use of SaaS video marketing in modern marketing and communication tactics has developed into an essential component of many of these approaches.

The majority of brands wager on it to capture the attention of their users and potential buyers in order to build the ideal image for their company, but most of the time it just remains that.

When creating content, kicking off a new campaign, or giving a boost to a business that appears to be at a standstill, it is crucial to know which style of video to select from among the available options.

About the Author

Picture of Branko Ilishev

Branko Ilishev

Branko is your SEO prodigy. He manages the SEO team and finds creative solutions for your online visibility problems by thinking out-of-the-box. He also translates the collected data of analytics into understandable information that gives you concrete insights.