WordPress vs Webflow Guide to SEO and eCommerce Features

Written by: Branko Ilishev
Dec / 21 / 2022

WordPress or Webflow, which one to choose? What features make WordPress a market leader, and can Webflow become equally great in the future? What features does every eCommerce business owner need from their platform of choice? Do we need to stick to the popular solutions, or can we explore the extensive offer of modern eCommerce website builders to find the most convenient one?

You may have so many questions related to this topic, so this blog’s ultimate goal is to help you choose the right solution, comparing WordPress vs Webflow. For example, you need to consider so many things, including eCommerce SEO tools, pricing plans, security aspects, and many other key areas to help you decide.

But first, let’s see:

What is WordPress?

WordPress is probably the most popular CMS nowadays. It started as a blogging service, but today, so many websites use WordPress to edit content, provide services, build eCommerce stores, or just for news and media websites. But, it relies on plugins and extensions. You need to install plugins to make the basic blog work as a service website.

That means WordPress works as an eCommerce solution only when you install a plugin. Most people choose WooCommerce as the most convenient option. So, while analyzing the WordPress vs Webflow battle, we refer to the WordPress+WooCommerce combination.

What is Webflow?

Webflow is a SaaS and eCommerce visual drag-and-drop website builder. The goal is to minimize the need for coding, so everyone can create a Webflow website. It also comes with a content management system (CMS) that allows you to create eCommerce stores accompanied by blogs, to enhance the SEO strategy.

Using this Webflow vs WordPress comparison, you will be able to make the straight-to-the-point decision, scale your business, and accomplish more annual sales.

So, let’s find out what makes each platform great for eCommerce:

A Brief Introduction of WordPress vs Webflow Differences

First, we will check on the main differences, so we can later go deeper into the topic and explain the essential ones:

  • WordPress code can become overwhelmed by plugins, while Webflow offers clean code
  • You can make on-page edits with Webflow, while WordPress comes with a dashboard and page editor
  • WordPress is a more economical solution because you choose what to spend money
  • You need an eCommerce plugin to use WordPress (many use WooCommerce)
  • Webflow comes with great design freedom

What both platforms offer are great design choices and convenient eCommerce solutions. Still, you need to take many more things in mind, especially when you have big plans for the future.

Ease of Use, Convenience, and Accessibility

When it comes to user-friendliness, Webflow can easily surprise you with the intuitive drag-and-drop page builder and simple setup process. You will be guided by their setup wizard all the time, so you won’t make any mistakes.

Still, it offers too many elements, so many users can get confused initially. But the result is a compact and user-friendly design which is great for both sellers and buyers.

WordPress, on the other hand, it’s quite easy to set up. You only have to resolve the issue with the hosting provided since Webflow comes with a hosting package too. But this gives you enough freedom to host your WordPress+WooCommerce site using the best service of your choice.

Furthermore, if you were a blogger in the past, you can easily grasp the theme concept and arrange the menus and categories according to your business plan.

This Webflow vs WordPress speed of setting up comes with pretty tied results. The only exception is the hosting solution because sometimes you need more time to find the best service around.

WordPress eCommerce vs Webflow eCommerce

This blog’s goal is to help business owners choose the right eCommerce solutions before launching their new online store. That’s why we created this Webflow vs WordPress eCommerce comparison, so you can overview the features and see what fits better.

Webflow Functionalities for eCommerce

When you sign up for a Webflow solution, you get an extensive offer of eCommerce features and advanced marketing tools. By using them, you can promote your business, attract an audience, integrate Instagram sales, and offer exceptional shopping cart experiences.

You can customize the store layout and add payment methods, shipping details, order processing tracker, etc.

WordPress Functionalities for eCommerce

When you launch a WooCommerce store powered by WordPress, you get a powerful eCommerce solution. After you install your preferred eCommerce plugin, you can integrate payment options, order processing, rich product descriptions, and automated order processing.

We must note that WooCommerce is the most popular but not the only eCommerce WordPress plugin. You have many others, such as Easy Digital Downloads, MemberPress, eCommerce Product Catalog Plugin, Cart 66 Cloud, WP eCommerce, etc.

Still, WooCommerce follows the basic WordPress layout, including the CMS, which makes it easiest to use for WordPress users.

Extensive SEO Features

Webflow SEO vs WordPress SEO comparison is quite interesting because it seems like Webflow took a great example from the other platforms when integrating search engine optimization features. All Webflow websites are SEO-friendly when you properly implement the needed elements.

Google recognizes both solutions, so we can say that Webflow vs WordPress page builders are pretty convenient for optimizing.

But there is only one difference that may give Webflow a tiny advantage in this WordPress vs Webflow battle:

  • Webflow uses built-in and on-page optimization tools
  • WordPress again relies on plugins and extensions

But let’s get deeper into this:

Webflow SEO Features

Webflow is perfect for creating mobile-friendly pages, which is one of the conditions for ranking higher on search engines. Additionally, the code is pretty appealing to crawlers, which results in exceptional loading speed. That means you can completely rely on Webflow to achieve your SEO goals.

WordPress SEO Features

Most WordPress users use Yoast SEO, which also works with WooCommerce, to optimize their content. These tools and plugins give you an insight into how your website performs. But be careful because too many core changes can affect the ranking. This doesn’t mean you’ll have a slow WordPress, but that’s also an aspect you have to pay attention to and react immediately if it happens.

The verdict? We can say that the WordPress vs Webflow SEO battle is quite fair, and it goes above expectations because both platforms are high-performing and very SEO-friendly. So, it’s a tie!

WordPress vs Webflow Pricing Plans

Webflow comes with three pricing plans, including Basic, CMS, and Business models.

Basic is great for those who need a simple website, and so is its CMS. But, for advanced eCommerce features, you will have to take a look at the Business model, even though it costs about $39 per month.

You also have a Free option, which is quite limited, and you can’t set up a custom domain with it.

Additionally, you can contact Webflow’s team for an Enterprise custom plan for extensive scalability, security, and support.

WordPress, on the other hand, is free to start, but when you add advanced eCommerce features, additional expenses may apply.

So, when we say free, it’s just the service of setting up a website. But, you will have to buy a hosting package, custom domain, themes, and even plugins to make the WordPress eCommerce solutions work.

Sometimes, WordPress eCommerce websites can get too expensive for business owners, especially when they are focused on the local market or still stay small to the mid-business range.

Third-Party Service Integration

When it comes to this WordPress vs Webflow service battle, we all know how easy it is to add plugins and extensions to WordPress sites. Still, many website admins decide to add any plugin they find without checking on eventual conflicts.

But, when you plan this properly, you will get a powerful eCommerce machine to extend your business and test your limits.

Webflow, on the other hand, is not as powerful as WordPress. You can still integrate some tools, but it’s not as flexible as WordPress+WooCommerce.

Webflow vs WordPress Benefits and Disadvantages

Let’s wrap up the things we mentioned above:

WordPress Pros and Benefits

WordPress comes with an SEO-friendly customizable design, mobile-friendliness, exceptional security, and powerful content management.

The vast community helps you resolve any issue you may have while running your high-performance website.

As a result, you are getting a popular and capable eCommerce solution, you can optimize for search engines and make it look exceptionally good with just a little effort (and a little more coding knowledge).

WordPress Cons

You need to know advanced coding to completely customize your WordPress website. That also means the complete maintenance is on you, or you need to pay someone for technical support.

As we mentioned, you need to find hosting yourself or take the managed hosting by WordPress.

Webflow Pros and Benefits

Webflow offers an intuitive website builder. That means you can directly build a responsive eCommerce site and publish it immediately.

At the same time, the website you get is SEO-friendly and easy to maintain, and you can even preview any change before going live. The SSL certificate is included, which is not the case with WordPress, where you have to pay additionally for SSL (which gives a security advantage to Webflow in this part of the WordPress vs Webflow comparison).

Webflow Cons

You may need more time until you get familiar with Webflow’s concept. Also, the online resources are quite limited because the community is smaller than WordPress’s.

But you don’t need to worry because Webflow offers many video tutorials and documents to help you figure out how to build your new eCommerce website alone.

The Final Thoughts

We came to the moment to wrap this whole thing up. WordPress vs Webflow is a really fair comparison because we compare products with similar features. But, we highlighted the differences, too, to make a choice easier for anyone who reads this guide.

In conclusion, we can say that both WordPress and Webflow come with an extensive offer of eCommerce and SEO features, which helps any business grow and reach out to its target audience easily.

Webflow is more intuitive, while WordPress requires more technical knowledge to integrate the eCommerce plugins and functionalities. Still, many people are already familiar with WordPress, so it won’t be really difficult to get used to the concept.


Is it mandatory to pay for Webflow before using it?

Luckily, Webflow offers a free basic plan, so you can test the features before signing up for it. Also, paid plans have limited trials to help any user check which one works best for them.

Will WordPress work without WooCommerce?

Surely, because WooCommerce is one popular solution. Still, any eCommerce business owner can find the best plugin to integrate with their WordPress website.

Webflow or WordPress?

There is no easy answer to this question because it all depends on the real need and eCommerce business goals. Make sure you read the blog post above to help you decide.

About the Author

Picture of Branko Ilishev

Branko Ilishev

Branko is your SEO prodigy. He manages the SEO team and finds creative solutions for your online visibility problems by thinking out-of-the-box. He also translates the collected data of analytics into understandable information that gives you concrete insights.