The Ultimate Neto vs Shopify SEO and eCommerce Comparison

Written by: Branko Ilishev
Nov / 18 / 2022

When discussing eCommerce, most of us first think of Shopify, WooCommerce, or Wix. But, there are much lesser known because they are relatively new or cover specific markets. For example, the Neto eCommerce solution is an Australian platform offering advanced business models to users.

Neto is a cloud-based platform used by many to place and promote their web store inventory. You can receive orders, process payments, grow marketplace connections, and get a complete management and tracking system using Neto.

We also must note that Neto is now known as Maropost Commerce Cloud, but people are still used to the popular name. You can also find it as Neto Maropost.

We decided to compare the Australian Neto with the world-known Shopify to see how these platforms differ when it comes to performance, convenience, eCommerce SEO, design, templates, content management, and many other related features.

Before we go any further, let’s briefly explain what these platforms do:

What is Neto?

Neto is an Australian eCommerce cloud-based platform. It’s pretty convenient and easy to use, primarily focused on beginners. Neto offers advanced, scalable tools, making it a suitable solution for well-developed businesses too.

Many features are already included, like automated marketing engagement, social media campaigns, reporting, mobile marketing, payment processing, etc.

What is Shopify?

Shopify is a Canadian-based but globally-popular eCommerce platform. Many businesses already use Shopify as an exceptional and convenient online store management system. It offers solutions to many potential issues and helps users build authority among the customers and competition.

Did we set a fair battle between Neto vs Shopify? Let’s see who will win more rounds.

Usability, Features, and Convenience

Shopify is made to serve business owners worldwide, while Neto is developed for the Australian market. Still, it offers many local tools and functionalities to ensure everything works smoothly for the users. Neto comes with comprehensive solutions for easier sales management. It doesn’t matter if you sell on your website, in-store, or even in giant marketplaces because you can manage the whole thing using Neto.

On the other hand, Shopify is an eCommerce site builder and giant compared to Neto. Additionally, it has a wide choice of eCommerce themes and layouts, so you can build a functional sales website.

Both platforms have integrated payment protocols, themes, order and tracking tools, and order processing. Neto and Shopify can do the same thing, but in this Neto vs Shopify comparison, the leader is the winner.

We don’t say Neto is bad, but it’s still limited to one country and needs to grow more to offer the same convenience as Shopify.

The eCommerce Features Battle

Shopify is a well-known eCommerce solution with so many advantages on its side. It’s pretty easy to maintain, and you get complete online support. You can sell through more channels and host your website without paying for third-party support.

But we can’t say it’s perfect. For example, themes and layouts are limited, especially for sub-pages, and you don’t have many B2B marketing tools available. Sometimes, adding new eCommerce features to your main pricing plan can be pretty expensive.

On the other hand, Neto is focused on the Australian market, and they don’t want to give an advantage to any other competitor. That’s why they offer scalable and customizable solutions. Even though Neto doesn’t have many available templates and layouts, the ones they offer are pretty convenient for eCommerce purposes.

Some users think Neto is pretty limited in third-party app integration, and they need advanced web development knowledge to set up the site.

Do we have the winner in the Shopify vs Neto battle? As you expect, Shopify gets all the appreciation, mostly for not being limited to specific geographic locations.

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Shopify vs Neto SEO

We have another essential Neto vs Shopify battle because, without search engine optimization, you can’t even think about online business.

As you suppose, Shopify already has strong SEO features, making the whole process simple, effective, and straightforward. With all the SEO tools available, Shopify users can set meta tags, customize the URLs, add image alt text, and adjust the headings to fit the SEO norms.

Also, you can use plugins and extensions for precise strategy implementation. Even though Shopify SEO features are pretty convenient, sitemaps and URL paths can have some minor issues.

Neto, on the other hand, offers completely customizable SEO elements. The problem is that the whole feature pack is focused on URLs, sitemaps, and headings. Even though Neto has many strong marketing features, SEO is not the strongest one.

So, Shopify is slightly better than Neto regarding SEO because it covers most of the essential optimization elements.

Security Certifications and Support

Shopify and Neto are serious players in the eCommerce market. Knowing this, they surely have all the security protocols implemented. Users expect customers to pay through web services, so data encryption is a must. Both platforms provide SSL security, which means login details, transactions, and related data are completely secure.

Meeting security standards is essential for every eCommerce platform. Neto only has to meet Australia-related security policies, while Shopify covers that worldwide.

And when it comes to support, Shopify offers 24/7 email, live chat, and even phone support. The complete service is only available in English.

Neto also offers strong customer service through email, phone, and chat, but you have to book an appointment. Again, it’s available only in Australia.

So, the Neto vs Shopify winner is, again, Shopify, even though both have to work to improve their response time.

Pricing Plans Comparison

Both Neto and Shopify offer a 14-day trial for new users. In general, Shopify is more affordable when it comes to pricing plans. The only exception is the Advanced/Premium plan, which is more expensive using Shopify. But, knowing that Neto has additional charges for some functionalities, we can say that they are tied. But are they?

Neto’s basic plan is almost three times more expensive compared to Shopify, so more points go to Shopify’s side.

And finally, when it comes to transaction fees, Shopify may charge an additional fee, while Neto offers 0% transaction expenses. Again, as a result of Neto being limited to Australia, all the transactions are within the serving area.

Still, Shopify wins this round of the Neto vs Shopify ultimate battle.

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Neto vs Shopify – The Verdict

Neto doesn’t have many users. We can say it’s something more than 5,000 users, but there is no clear information on how many of them are still active. Over 70% of the users are based in Australia. Even though Neto is an eCommerce king in Australia, we all know Shopify will win every comparison battle.

Not only in Australia, but Shopify also holds the whole eCommerce market with more than 1.7 million active users. More than 7.000 work at Shopify, which only ensures us they are one of the best eCommerce choices for business users.

Now, when you have this Neto vs Shopify comparison, we can say that it’s easy to choose the most convenient platform for you. Also, we think Neto needs more experience and hard work to get close to Shopify’s reputation. Maybe one day, they will overtake Shopify’s place on the market. But, until that day comes, Shopify still stays a leader in the eCommerce and marketplace business, offering convenient and accessible solutions to every business owner.


Is Neto as big as Shopify?

The Neto eCommerce platform is probably the best one in Australia, but Shopify holds the global audience. We can’t say which one is better because they cover different markets. Still, Shopify is available in Australia, but Neto is not available outside of it.

Is Shopify more expensive than Neto?

Business giants are usually more expensive, but not in this case. Neto has more expensive pricing plans, except for the premium pack. Still, Shopify offers more for the priciest plan, and it stays available for all users around the world.

Can Neto become popular worldwide?

Neto is limited, but still a pretty convenient eCommerce platform. With a lot of hard work and dedication, owners can launch it globally. But, it seems it’s not in their plans for now, so Neto stays available for Australian business only.

About the Author

Picture of Branko Ilishev

Branko Ilishev

Branko is your SEO prodigy. He manages the SEO team and finds creative solutions for your online visibility problems by thinking out-of-the-box. He also translates the collected data of analytics into understandable information that gives you concrete insights.