Best SEO Advice from SEO Experts to Web Developers for an Optimized Website

9 Minute Read
Written by: Branko Ilishev
Sep / 30 / 2021

The SEO positioning on Google is among the most significant in the list of marketers’ worries. The search engine is the entryway to product lines, services and brand names that many consumers follow. In terms of conversion and reputation, the first results of the search engine pages are essential. Therefore, companies must follow up on their SEO strategy and maximize what they do and how best they can deliver.

A Web website is listed on a Google search by working on its organic position and by following specific SEO tips that every SEO expert in the field is giving us. While SEO is somewhat complex and complicated, many specialists worldwide master SEO, and we offer several best SEO tips and tricks to improve your results.

To make an SEO campaign is to bet on a strategic advantage in the market. A site with SEO is like a house with improvements; it increases its value.

Search engines look for and demonstrate the most relevant sections to maximize service quality. If the content is of high quality and functionality, audience interaction and the number of repeat sessions will improve. Conversely, Google dislikes poorly written text that is negatively perceived, and if the data on the page does not match the search words used, it will not appear in the findings.

Usually, you dismiss the crucial component of SEO when you create a website for a search engine like Google, which is the client.

According to American entrepreneur Phil Frost, successful SEO is not about deceiving Google but rather about collaborating with Google to provide the top search results to Internet users.

One of the significant misunderstandings with SEO is that Google places your website in the top ranking. But Google rules and common sense rules are best advised to follow. If your content is valuable, well-written and streamlined to your audience, then your audience will want it, and Google will too. Among the most popular SEO tips is to consider the goal of Google: to arrange the global information to be universally convenient and accessible. Google will take into account those who fulfil this premise to be pertinent. The goal of SEO is to facilitate the understanding of your site by Google and start giving explanations to rank your site higher than any other site.

Basic information about optimization on the page

laptop screen with open google search

Understanding and implementing fundamental on-page optimization will aid the site’s success. Of all the lists of SEO optimization tips, these are usually the most manageable steps. 

  • Include the keyword in the URL (if there is a possibility, put it at the very beginning)
  • You can also include the keyword in the headline (preferably at the beginning)
  • Include the keyword several times in the text (especially important to insert it at the beginning of the first paragraph)
  • Use title tags – one h1 tag for the title and h2 tags for any subheadings
  • Optimize images
  • Add links to 3 authoritative sites relevant to your topic
  • Add at least one internal link if possible

If you are making the changes required to position the website on Google first page, specific tips can help you improve. Do you want to know what they are? Here, we share some SEO guidelines for developers that will lead the website you are developing to rank among the best positions in Google.

Structure of the website

Every website should have a well-planned logical structure. The user who is on the main page should comprehend why this site is required right away. Furthermore, extra details are already available on other pages. For example, if you generate a music website, the main page can direct visitors to separate pages containing tickets or information about music shows and other events. Each of these additional pages, in turn, can direct visitors to specific subpages.

URL structure

URLs have an impact on search engine promotion, so it’s critical to choose the correct ones immediately. Here are a few considerations for URLs:

  • Short URLs are better at remembering. The shorter, the more significant.
  • There should be some summary of the page’s subject matter in the URL on its own.
  • Use a simple vocabulary and remove unnecessary acronyms or letters and numbers that are selected randomly.

Site Navigation

Your sites should also be easy to navigate in addition to the structure. For example, menus on the top or the sidebar should be used.

Visitors should easily find pages. Don’t build orphan-linked pages to the rest of the site in any way. In cases where some page visitors can’t find via internal links, these pages are unknown to search engines.

Mobile-friendly design

The mobile age is here, and adaptive design is essential. To provide a site with a good UX, it must be adjusted for viewing on tiny screens. Fix this gap if you still have no adaptive design. Test your website with a simple tool from Google for mobile compliance.

Website speed

Another aspect of UX that affects SEO is site speed, together with adjustability. Google degrades its slow rankings, and if the page takes some seconds to upload, users are less likely to stay on the site. Slow loading is among the signs that your website isn’t working well. The PageSpeed Insights tool of Google will tell you how quickly your websites are and what needs improvement.

Header, title and description tags

If you’re experiencing on-page SEO problems, something likely went wrong with the header, title, and description tags, which are all critical components of on-page SEO. Each page of the site should have original content in the title> tag; in other words, don’t use the same tags on different pages of the website. In addition, each title tag should have at least one keyword that is relevant to the page content. Also, include keywords in the header tags of each page, mainly <h1>.

Description – These are the descriptions that appear below the links on the search results pages. They don’t directly affect SEO, but they determine how many people click on your site’s link in the results. This is essentially free advertising space, so it is worth taking descriptions seriously, adding keywords, and attracting users’ attention.

Structured data

It’s hard to say whether structured data, such as schema markup, add momentum to a site in terms of search engine promotion. Whatever the case may be, they help attract quality traffic to the site by providing users with valuable information. Over time, structured data can improve a site’s position in search engine rankings.

software developer sitting in front of a computer

The interface of the site

SEO – it is not just technical details. The interaction experience plays a part, the convenience of the site and the benefits it offers. And although all this is important in this list, do not ignore your actual design, mainly if you create a website with a free builder. People are going to stay longer and return more frequently on a lovely and comfortable site. You’ll find something more accessible, and the rebound rate is low. Also suitable for the corporate image is a beautiful website design.

Always check the robots.txt file

Double-check the robots.txt file to make sure it is not blocking the site from being indexed. For example, in WordPress, go to Settings > Read and ensure the “Prevent search engines from indexing this site” checkbox is NOT checked. Next, check your Google Search Console and Bing Webmaster Tools accounts to make sure they can read the robots.txt file correctly.

Use Videos

Because you’re probably aware that Google owns YouTube, it’s unnecessary to state that Google enjoys YouTube videos. Videos get ranked much faster and easier than websites. If you have the opportunity to record videos, by all means, do so because they are a great source of visibility and traffic.

If you don’t want to create videos, we suggest considering embedding YouTube videos in sections where they will be relevant. People who do not want to read long lines of text can benefit from watching videos. They are also essential to maintain visitors on the site for an extended period, which is terrific for SEO.

Make Google Analytics your new best friend

Now, it’s time to roll up our sleeves and understand the mechanism and effectiveness of this tool. Understanding website data will make you a better developer. This data will assist you in focusing on parts of the site with minimal conversion rates, allowing you to boost them. That’s why it’s so important to know information like:

  • Bounce rate (to determine why you’re failing to keep people on your site)
  • The most visited page
  • Exit pages (so you can see how to keep people from leaving the site)
  • Traffic sources (which will help you make a design for the site for your target audience)

Use SEO plugins

If SEO optimization is not to your liking, install a plugin. Yoast SEO, All in One SEO Pack or The SEO Framework will work for you. They’ll help identify any weaknesses in your site. Also, it’s worth your time to learn how to provide and use keywords properly.

Do a site audit

It allows you to get statistics on the site, find bugs and their causes, optimize costs for site promotion, get recommendations to improve usability, conversion and sales. Its purpose is to find on-site technical issues, to attempt to ensure engine performance and user performance. Often the audit is used to see why the site can not go to the top of search engines.

Create your own 404 error page

We get broken links and pages that have mistakes on the site from time to time. But we don’t want our visitors to lose that. Such a page could contain redirects, a search bar, links to other famous pages or contacts. So creating your own 404 personalized pages that are designed under the entire site design always makes sense.

Install SSL certificate

An SSL certificate allows you to change the URL of the site from HTTP:// to HTTPS://. If a site pops up a security warning for visitors, they are more likely to leave the site. Installing an SSL certificate will help build trust between the site and the visitor; this is the recommendation from Google.


SEO isn’t only an element of a niche. In the future of the Internet, search engines have an essential role to play. This is an incomplete list of SEO tips, and you may add more. In any case, the final product would be functional and attractive if you create a website and take SEO optimization tips into account.

About the Author

Picture of Branko Ilishev

Branko Ilishev

Branko is your SEO prodigy. He manages the SEO team and finds creative solutions for your online visibility problems by thinking out-of-the-box. He also translates the collected data of analytics into understandable information that gives you concrete insights.