How to Pick the Topic for Your Next Blog Post on Your Business Website?

11 Minute Read
Written by: Branko Ilishev
Oct / 21 / 2021

Choosing a blog topic can be a difficult task, and you may have already expended a significant amount of mental energy in the process. However, if you follow the advice we will give you, you’ll save time while also increasing your chances of earning money in the process.

Making the right choice for your blog’s topic is critical if you want to write a post that will hold the reader’s attention and make them want to read more. However, if you rush into choosing a topic, you run the risk of wasting both your own and your reader’s time in the process.

While sometimes an idea for a post comes to us and requires little or no further development, other times, if not the majority of the time, the first idea that comes to mind requires significant refinement before it is precisely what we need. Thus, if you have an idea, it is possible that you will end up turning it into something completely different but potentially much more interesting than what you had initially intended.

In general, blogs can be used for various purposes, ranging from generating income through affiliate marketing or online advertising to enhancing brand awareness and increasing visibility. First, however, we will summarize the advantages of having a blog from the perspective of your business, and further in this blog post, we will help you choose a blog topic correctly.

  • Using its corporate image, colors, and subject matter contributes to developing the brand’s image through its communication and writing style.
  • It helps to improve the company’s search engine positioning because each piece of visual content published represents a new opportunity to appear in the first positions of search engines if several SEO rules are followed correctly.
  • They help us improve traffic from different sources such as social networks where we have an open profile and spread our content directly from search engines or from sources that mention us.
  • They contribute to the achievement of a variety of objectives and goals that will be associated with our content marketing strategy.
  • It is an excellent tool for capturing qualified leads, which will be added to our segmented database in the future.
  • We can use it to establish ourselves as an expert brand in a specific subject area, thereby increasing our credibility.
  • It has the potential to become an open channel of communication with our readers, encouraging comments and interaction.
  • It attracts potential customers who are interested in the subject matter we are dealing with and who have the potential to become future customers.
  • If we are able to produce high-quality content, we will gain visibility.

Take your time with the choice of the topic

While the title of your post will usually only contain a few words, they will be the most powerful words you will write because it is at this point that the majority of your readers will decide whether or not to read the rest of the post or to leave your blog entirely.

There are a variety of techniques that content writers utilize when creating titles, but there is usually a common goal at the heart of each one. According to David Ogilvy, who wrote the fantastic copywriting book “Ogilvy on Advertising,” the purpose of a title is to entice potential readers to read the first line of your content.

This is one of the most valuable lessons we’ve come across, and you can find examples of it on a variety of blogs. Write a title that is both captivating and intriguing, and you will entice people to read your work.

Think about your target audience

In order to begin writing, you must first determine who you are writing for: who is your intended audience? What is the age range, gender, and level of motivation of the people involved? For example, when composing for a target audience of young professionals, consider the following: You want your readers to be able to connect with what you’re saying, not feel like you’re talking down to them. If you make your audience feel like you’re talking down to them, they won’t return to read more of your work. 

However well-written and thorough your blog is, if your reader doesn’t feel a connection to you, your blog will be an information failure. So you might also try B2B content marketing and SaaS content marketing to attract, convert customers, and increase brand awareness.

Use powerful words

Not all words have the same impact; some evoke a powerful response in readers and grab their attention enough to figure out what it is.

These “power words” are challenging to come up with, but here are a few that may help you:

  • Free – Everyone loves free things, which is why the word “free” evokes such strong emotions in us.
  • Impressive – Words like this draw readers to publications to see if they really do impress them.
  • Discover – making discoveries is something that everyone enjoys doing. ‘Revealed’ is another word in the same family.
  • Secrets – It elicits an immediate response due to the promise of learning something new. You can also try ‘Little known ways to…’
  • We all like the word “easy” because it sounds like “free.” 
  • “Quick” is another option. Or how about “quick and easy” in combination?

Using strong words can be highly beneficial; however, they can also have a negative impact on others. The majority of people are skeptical when they see titles with these types of words and are hesitant to click on them; others will click on them but will become angry when they discover that the post itself does not live up to the title. Precaution should be exercised in this situation.

Think about SEO

One of the most significant traffic sources for your blog is the one you can get from search engines.

Work on your blog content optimization to try to get that traffic by paying some attention to SEO On Page.

  • Put the keyword in the title of the post as far to the left as possible.
  • Repeat the keyword several times throughout the text (without excesses) and remember that it is good that it appears in the first paragraph.
  • Do the same in some subtitles.
  • Structure in a staggered way (H1, H2, H3….).
  • Include internal and external links.
  • The meta description should also have Keywords as well as images. The length of the text should be at least 1,000 or 1,200 words if you can increase it, the better.
  • Please take into account the length of the title (to be seen in its entirety in the search engine).
  • Include the keyword in the URL.

Of course, you must be careful and avoid making content optimization mistakes such as duplicate content, low-quality backlinks, low-quality content, etc.

Become a spy!

In order to know how to choose a blog topic for your business website, one of the most effective methods is to look at content on your competitors’ websites or blogs. You’ll learn what they do well and what they don’t do well, and you may even be inspired to improve on what they do yourself.

Don’t just look at the websites and social profiles of your competitors; pretend you’re another user, and take note of all the different kinds of web content they provide, such as written content as well as graphics or video. If you want to get the most out of your “spying,” you should also look at the content of the articles to which the inbound and outbound links point.

Organize brainstorming

Invite trusted friends and colleagues to participate in a brainstorming session with you to develop interesting topic ideas for your website. Many times, the viewpoint of someone outside your profession or industry can provide you with a fresh perspective on a problem that you might not have considered before.

To ensure that your brainstorming session is as productive as possible, your friends and colleagues must understand precisely what you require, that you are open to any ideas that arise (no matter how crazy they may appear), and that you do not allow the session to drag on unnecessarily.

Find contributors for your blog

In order to write for your blog, it is common practice to enlist the assistance of other professionals in the business industry. Along with decreasing your workload, this web content formula increases the frequency of your blog posts, making them fresher while also providing your readers with a different perspective on your company that they may find highly beneficial to their lives.

If the guest author has their own website or blog, it is an excellent idea to collaborate with them in order to reach an audience with which you may not otherwise have been familiar. In addition, this may open the door to new job opportunities for you and improve the image of your company or personal brand in general.

Elaborate step-by-step tutorials

Do It Yourself (DIY) has become increasingly popular. People look for ways to do things themselves before hiring a professional or enrolling in a course because it is both cheaper and more rewarding. Creating high-quality tutorials on topics that you are knowledgeable about not only meets this demand, but it is also an excellent way to increase the amount of content on your website. Not only does it establish you as a thought leader in your field, but it also increases traffic to your website and generates leads. You can even give ideas on how to choose a blog topic.

In terms of format, it is as diverse as the range of products and services that are available on the market today. A structured, detailed, and not excessively lengthy approach is preferred when creating these documents. If you do it well, your audience will beg you to repeat the performance over and over again. Adding them to your blog, creating videos of them, or even creating downloadable PDFs are all viable options.

Share tips that make life easier

Do you know how to get the best deal on a plane ticket? Do you know where to look for the best deals? How about a technique that allows you to fall asleep in less than 5 minutes? No matter your business industry, people love simple tips.

If you have access to this “insider” information, please do not hesitate to post it on your website or blog in any format you choose. No matter how strange they may appear, every tip and trick is welcomed by people who want to make their lives and business easier in any way possible. However, always double-check that your suggestions are practical.

Big claims and promises

“Communicating a benefit” goes beyond simply promising something; it takes it to the point where the benefit shared in the title can no longer be ignored. Even those who aren’t particularly interested in your subject matter will want to check it out because of the “great offerings” it has to offer. The only issue with titles like these is that you run the risk of alienating your readers if you can’t back them up with the content of the post itself.

Get inspired and ready

To learn how to choose a blog topic, you should look for informational sources. It is important to remember that when you start a blog, you will begin to gain followers who will be eager to learn about the following topic that you will be teaching them. Therefore, never give up on your blog, maintain a positive relationship with your readers, thoroughly research and inform yourself about the topics you want to blog about, ask your readers what topics they would like to see in your next post, anticipate what they would like to see, and plan your following publications.


Following these suggestions, you will have all of the tools you need if you want to master how to choose your blog topic, make it a resounding success, and achieve the results you desire in record time. Keep in mind that your business website blog is a tool for the rest of the world to learn about you, what you are, what you know, and what you have to offer them.

About the Author

Picture of Branko Ilishev

Branko Ilishev

Branko is your SEO prodigy. He manages the SEO team and finds creative solutions for your online visibility problems by thinking out-of-the-box. He also translates the collected data of analytics into understandable information that gives you concrete insights.