How to Choose an SEO Consultant for Your SaaS Company?

6 Minute Read
Written by: Ivana Janakieva
Jul / 19 / 2022

All companies have a big goal regarding search engine optimization – to appear on Google’s first page. If you own a SaaS (Software as a Service) company, you also have a lot of competitors who will do anything to push you out and overtake your current ranking.

That means SEO strategy is continuous work, and you must adjust it as needed. Hiring an SEO consultant is one of the best things you can do to get a professional audit, feedback, and a completely new strategy to get you the desired rankings..

SaaS companies require a different SEO approach. You need to lead the searchers to results they don’t initially need. But, soon, they need to realize they need that product or software solution as soon as possible. It can be a massive challenge for SaaS companies to optimize their websites alone. Hiring an SEO agency will make all these things easier.

They will run their Audit SaaS SEO process for you to detect the weaknesses and resolve the potential issues. But, before you choose the company or agency for SEO consulting for SaaS companies, you need to do a few things first.

These are some of the things you need to do:

Define your goals

You should do in-home preparation before the first meeting with the SEO agency. It would help if you had an idea of what you want to accomplish. Also, define the goals to find the right SEO consultant or agency to work with.

At this point, you need to define the business objectives and your current performance and understand what you want to accomplish. Analyze the current customer behavior, and detect the eventual problems.

You can also check on what your competitors are doing and what you can learn from them. When you know who your opponent is on the “battlefield,” it’s easier to address the goals and objectives.

How to find a good SEO consultant?

Generic keywords won’t really work with SaaS SEO strategies. Many content writers and SEO experts are used to building the strategy around technical keywords to target a specific audience group. But, keywords for SaaS companies are more like long-tail keywords or key phrases.

Also, the content is more technical than engaging because customers must understand what your purpose is and what you are trying to sell.

When you choose the right seo consulting for Saas companies, you will get professional help, increase website traffic, and even plan your budget accordingly.

When the SEO audit is run correctly, you will get re-optimization, corrections, and better results on Google rankings.

Ask the right questions

Prepare before the first meeting with the SEO consultants. Determine the most important questions to ask them, so you can see if you are on the same page. Here are some of the questions you have to ask before hiring:

  • How long does it take to see the first results?
  • How much does the seo consulting for SaaS companies cost?
  • Will there be additional fees?
  • Is the website mine, even after the contract ends?
  • Can I cancel the service before the contract ends?
  • Will there be penalties if we leave the contract earlier?
  • Which resources do you need from us?

These are just a few examples, but feel free to ask anything you find essential for the project.

The answers will help you understand the challenges and also determine if the SEO agency is the one you need right now.

Get informed on their previous work

You can always ask for proof of performance, previous results, or case studies. A professional SEO agency will always provide evidence for their previous work, so you can see if it matches your goals and key performance indicators (KPIs).

Key studies, testimonials, and proof of work can be crucial when choosing the right agency for seo consulting for SaaS companies. Most of the agencies already have a list of clients, successful projects, and key studies on their websites. So, obtaining this information and getting referrals is not really hard.

Maintain a transparent communication

Communication is everything. Address every issue on time. It can be resolved immediately before some damage is done. Be clear when listing your requirements and expectations. If you don’t understand something, ask additional questions.

You can also ask to meet the team that works on the SEO audit, monitor the process, and get daily, weekly, or monthly reports on the performance.

What are the benefits of SEO strategy for SaaS?

There are so many benefits of working with an agency for seo consulting for saas companies, including:

  •    Complete SEO and backlink audit
  • Better ranking on search engines, especially Google
  •   No keyword stuffing, but quality content
  • Well-researched keywords and keyphrases
  •  Audience-focused strategies
  •    No hidden texts or link farming
  •    No blog spamming
  •     No plagiarized or duplicated content
  •     Realistic expectations and delivery times
  •     Keeping track of the results
  • Providing detailed reports to the clients (SaaS companies)

But, you need to know that SEO audit and strategy implementation is time-consuming and requires patience until the first results come. It’s continuous work, and adjustments are needed all the time.

It’s not just simply editing current content and writing new blogs or articles. The SEO consultants will run data analysis to measure the performance and implement the strategy properly.

It can be a long and expensive project, but you will get professional seo consulting for saas companies for sure.

Final words

The SaaS industry is growing, and the competition is pretty solid. Having a functional SEO strategy means you go beyond the keywords and you understand your target audience.

It may seem like an easy thing to do, but SEO audit and strategy require a professional approach. Many SaaS brands have already hired professionals, so don’t wait if you want to stay competitive and relevant in the market.

Outsourcing SEO agencies are a great solution for companies that want to take their game to a higher level. They will help you get your website to the first page on Google, attract the right customers, and bring new visitors to your pages – which is what you exactly need for your SaaS company.