The Only SEO eCommerce WordPress vs Wix Comparison You Need

Written by: Milan Savov
Dec / 05 / 2022

Sometimes, comparing different eCommerce platforms is such an ungrateful thing since the differences are huge, even though the service provided is quite similar. But, we have to compare them, highlight the pros and cons, and help someone in need choose the right platform. Many new business owners struggle to balance the expenses and website functionalities, so they can’t decide who to select in the WordPress vs Wix battle or to focus on something different, such as Shopify, BigCommerce, Weebly, and so on.

Probably you are already overwhelmed with too many ads and information related to these platforms, and you need an all-inclusive comparison between them, so you can learn more about the pros and cons, pricing plans, eCommerce SEO features, and business tools. We can say that every Wix vs WordPress for eCommerce comparison makes sense as long as both platforms have similar features for business owners.

But first, let’s talk about some general things, like:

What is WordPress?

WordPress is the most popular self-hosted web service, covering almost half of the current internet websites. The best thing about WordPress is that it’s simple to use, and you can manage your website without being a senior web developer. Even those who know nothing about programming can easily grasp the concept and use WordPress. Still, you need to install plugins and extensions to make it an eCommerce website.

What is Wix?

Wix is another famous cloud-based website builder which is pretty convenient to use. You can drag and drop the blocks you want and put together a completely functional website. Still, it’s not that easy to choose between Wix Website vs WordPress website for your eCommerce business, even though both solutions are pretty good for that.

That’s why we will compare some of the most anticipated features, from usability, SEO, and WordPress vs Wix pricing plans, to help you choose the right one.

Ease of Use, Accessibility, and Convenience

WordPress and Wix let you create a basic but functional website without even being a professional web developer. You don’t need any coding experience to put together a few blocks and customize them, but for more advanced customization, you will have to let a professional fix those things.

Wix has an intuitive drag-and-drop interface, which is quite easy to use. You can adjust the fonts and colors and rearrange the design to get the looks you love. It’s a great choice, so if you are a beginner, you already have a favorite one in this WordPress vs Wix eCommerce battle.

On the other hand, WordPress comes with an exceptionally powerful editor, and you can preview and fix the pages without losing your job. WordPress mostly worked with the element layout in the last few years, so you can easily add blocks and customize them. Still, if you want to create a WordPress-powered eCommerce website, you will have to find a great plugin, like WooCommerce.

Both Wix and WordPress are easy to use and convenient, and you won’t have a problem building a website yourself. Surely, you will have to invest more time and money in a more professional project.

So, do we have a winner in this Wix vs WordPress ultimate fight? We can say they were tied, but still, WordPress requires more logical development skills. Wix won this time, but with a tiny difference.

WordPress vs Wix: The eCommerce Features

If you decide to use Wix, you will have to pay for the appropriate business plan. They offer different pricing plans, with a variety of functionalities. Every eCommerce business owner can use integrated tools and apps, like payment processing ones, but Wix will keep a transaction fee. The good thing is that you can integrate additional payment systems too.

It’s great for beginners since you can immediately implement elements like product pages, analytics, carts, checkouts, and additional eCommerce adjustments. You can even submit your Wix eCommerce store to the marketplaces, which gives a nice growth boost.

On the other hand, as we already said, WordPress can’t directly provide eCommerce solutions, so you will need to integrate it with WooCommerce. What do you get?

When you use WooCommerce, you can fit it with any WordPress theme, sort products, process payments, add the needed extensions, manage the inventory, and even join the distribution and shipping network to ship the goods.

We must say that this WordPress vs Wix battle is pretty exciting, and the winner depends on your specific needs. Both platforms provide great eCommerce solutions with plenty of integrated tools. Beginners can easily use Wix, while more experienced online business owners can focus on WordPress and WooCommerce solutions.

Search Engine Optimization for eCommerce

This is an interesting perspective, and we have a lot to say about Wix vs WordPress SEO implementation.

If you want to access Wix’s essential SEO tools, you must sign up for some of the more expensive plans, like Unlimited or higher. With WordPress, you can access free SEO tools with limited performance. If you decide to pay for them, you should know you can use them for only one website, which is not pretty convenient if you have more online businesses.

But don’t worry, things aren’t as bad as they seem now. You surely know that SEO is an ongoing activity that you can implement at any time and track down the performance.

Wix offers easy integrations with all pricing plans, but the SEO tools are free for Unlimited or higher. It will cost you less than $4 per month if you want to use SEO tools (many prefer Site Booster) with Free and Combo plans.

WordPress, on the other hand, offers more powerful SEO tools, like Yoast, which has a functional, but limited free version. Using the premium version gives you complete insights on what to do and how to improve your content’s SEO score.

The verdict? The SEO WordPress vs Wix fight results are also tied. It’s even better if you have basic SEO knowledge, and you don’t have to hold onto tools and extensions to rank higher on Google.

Note: Blogging is an integral part of enhancing your search engine results presence. When you publish relevant content, Google will easily catch the signals and crawl your website. Wix comes with a great but limited editor, which is great if you don’t need anything other than text and some rich media.

With WordPress, you have more custom options, videos, galleries, and even tables, which makes it great for advanced eCommerce users.

Do They Have Customer Support?

Beginners may have a hard time with both platforms. That’s why Wix offers live chat, phone, and mail support, while you can also find plenty of articles, tutorials, dedicated videos, and blogs related to it.

WordPress still doesn’t have official support, but the vast community is pretty helpful. Knowing that it’s a convenient web solution, you can fix many things yourself or ask someone to help you with them.

We must note that Wix won the WordPress vs Wix battle regarding customer support and relations.

Pricing Plans and What Do You Get?

Wix offers different pricing plans, but also a free one. It won’t cost you much when you pay monthly, knowing that the most expensive is about $24.50 per month. Indeed, Wix practically forces the users to use their VIP plan, but Combo and Unlimited plans can be enough for beginners. Still, you will have to pay for some additional features, which again, won’t cost you much per month (as we described for SEO features).

For the price of $8.50, $12.50, or $24.50, you get a free domain for one year, no Wix ads, an SSL certificate, enough storage space, and even social media integration.

But what about WordPress?

WordPress comes with flexible pricing, which means you can add features, and get a price accordingly. Many factors can increase the price, like paid plugins or paid themes. Also, it provides cheap hosting, and if you design your site alone, you won’t have many costs (even though it takes plenty of time). But don’t forget that WordPress won’t work without WooCommerce for eCommerce solutions. And, of course, that means some additional expenses for you. For example, you can pay $10-$20 for basic features and more for advanced eCommerce functionalities.

You can choose other plugins too, but WooCommerce is the most extensive one among them all.

So, what can we say about Wix vs WordPress pricing plans? WordPress is more flexible, but Wix saves more time. Knowing these things, it’s up to you to do the math and make a decision.

WordPress vs Wix Final Words

It’s time to decide who will win in the WordPress vs Wix eCommerce battle. If you’ve read this article carefully, you’ll see that it depends on the business size, specific commercial needs, and your personal preferences.

WordPress is pretty flexible, scalable, and powerful, but it can’t serve as an eCommerce website itself. You’ll need additional plugins to make it work nicely and integrate advanced eCommerce and SEO features.

Wix is an excellent solution for new businesses, especially booking services and small eCommerce stores. We suggest trying the free plan and going bigger if you really like what it offers. And don’t forget that many other alternatives may be a better fit for your business, so don’t stick to the most commercial choices when you are looking for the best ones.

Ultimately, it’s up to you to determine the pros and cons and decide who is the WordPress vs Wix winner. By comparing their features, you’ll how both can scale your eCommerce business in the long term.


Does WordPress provide eCommerce solutions?

Every WordPress website can become an eCommerce shop if you use the proper plugin for it. Our plugin of choice is WooCommerce, which provides advanced marketing and SEO features that help you optimize your online shop and boost your Google ranking.

Can I use a free Wix version for eCommerce?

Wix comes with a free and completely basic pricing plan. You may not get the essential eCommerce and SEO features, but it gives you a nice insight into what to expect when using this platform. Wix is based on monthly payments, which means you can stop using it once you decide you don’t need it.

Are WordPress and Wix the best solutions for eCommerce?

WordPress and Wix are both pretty eCommerce-friendly and convenient. They are popular among users too. Still, there are many other interesting platforms you can find a better fit for your business, so don’t just limit yourself to these two.

About the Author

Picture of Milan Savov

Milan Savov

Co-Founder and Head of growth communicate directly with our clients until he is 100% sure that we understand their goals and needs.