From ZERO to HERO: All the Steps From Building a New Website to Optimising It for Google

10 Minute Read
Written by: Milan Savov
Nov / 19 / 2021

First and foremost, before diving into the details of building and setting up an optimized website, it is critical to have a clear understanding both of the objective of the website you wish to build and of the primary motives that led you to design it. You will be able to construct the most effective strategy for its proper development due to this information.

To better identify your aims and the purpose of the website, you should ask yourself the following questions, and based on your responses, you should be able to define both better. Which do you prefer: an online store or a portal of information? Will the website be restricted to employees or open to the public? Is your company based in a single country, or do you have operations in multiple locations? Which goals are you hoping to accomplish in terms of getting customers from the internet? Or, on the other hand, what are your goals for attracting people to your offline business?

Once you have a clear understanding of the aim of our future website, as well as the goals you hope to reach shortly, it will be time to decide on the channel through which you will create your website or perhaps, which web and SEO agency you will hire to help you with that process.

And, you have almost certainly been told numerous times about the value of appearing on the first page of Google results. However, it is not by chance that this is the case: as we have discussed above, the relationship between SEO and acquiring new clients is more intimate than you may believe.

This brings us to the question of where to begin. To answer that question, in this article, we will share with you our simple steps that cover everything you need to know about how to create a website and what are the essential aspects you must adjust for setting up an optimized website and begin a successful search engine optimization strategy for your business.

Step by Step Guide to Create a Website

Step 1: Establish the idea of your website

It would help if you first decided what your website would be about before you could proceed further. Website ideas range from personal websites to online commercial websites, and all are worth taking into consideration. These have the potential to create a substantial amount of money online if they are carried out correctly. Begin by determining the primary objective and functionality you wish to implement.

Step 2: Register a domain name

Before creating a website, you will need to come up with a catchy name. To create a web page with your domain name, you should:

  • Think of potential website name ideas
  • Find a domain name checker
  • Conduct a domain name search
  • Choose the best option
  • Complete your order and register the domain name

Step 3: Purchase a web hosting

Continuing with this journey of learning how to establish a web page, the next step is to select a web hosting service appropriate for your needs. Even though there are various types of web hosting, the one you require will be determined by the size of your project. You can choose shared hosting, cloud hosting or VPS.

Step 4: WordPress

WordPress is the biggest and most popular platform when it comes to building a website. But, in spite of its popularity as a blogging platform, you can use WordPress to build anything from an e-commerce business to an online review site.

The key advantages of using WordPress to build a website are as follows:

  • It doesn’t require any coding skills at all. It’s a good idea, though, to get your hands dirty with some coding!
  • It’s one of the most cost-effective alternatives available to you. At no additional charge, WordPress has one of the most prominent free theme and plugin libraries. There are no more complicated options than a few mouse clicks away.
  • It has a beautiful community and extensive documentation. WordPress offers a vast developer and blogger community that is always willing to provide a hand in solving your issues.

The process of setting up an optimized website with WordPress

  • Research

First and foremost, we undertake market research to understand the target audience better and identify the most significant competitors.

  • Plan

Next, we concentrate on ourselves and our intended outcomes to determine the most effective strategy for achieving the outcomes through meticulous preparation.

  • Design

We take into account our design preferences, as well as their goal compatibility, before selecting the best option and incorporating it into the website’s construction.

  • Develop

When the web design has been approved, we convert it into a functioning web page and create a working website for testing and review.

  • Test

Last but not least, the testing and debugging phase is where the website is tried on the server and throughout all platforms and devices to ensure that everything works as expected after launching.

  • Launch

To guarantee that our (re)branding triumph does not go unnoticed, we will organize and perform our site launch with the proper time and tactics to complete all of the testing and debugging.

Setting Up An Optimized Website

The optimization of a website can be affected by at least three technical factors:

  • The hosting where it is hosted
  • IP address
  • Security certificate


The physical storage where all of the files that make up your website are kept is hosting. A website with many pages and uses will require more memory than a site with fewer pages and uses.

Obtain a dedicated IP address

An IP address is your website’s identification card, and it is composed of a series of digits that correspond to a specific address. Because this identity can be shared to decrease expenses, it is relatively typical to associate an IP address with more than 70 domains, as is often the case.

What exactly is the problem with sharing an IP address? In theory, there isn’t anything.

When 80 other individuals have the same license plate as you, how can you be sure that you won’t get pulled up for some infraction you didn’t commit?

Managing TLS or SSL security certificates

TLS or SSL certificates act as both a key and a shield for setting up an optimized website, protecting the data on your server’s vault and your website from users browsing through the browser.

What is their significance? They provide search engines with assurances of secrecy, integrity, and authentication. To determine whether a website has a security certificate, look for the letters HTTPS at the beginning of the URL and the presence of a small padlock.

Key Elements to Keep in Mind When Setting Up an Optimized Website

Information architecture

It would help if you made it easy for both Google and your visitors to navigate your website to rank well in search results. Arrange your content into parts to make it easier for potential customers to find the information they need. Your portal’s depth shouldn’t go beyond three layers if you want it to be optimal. Therefore, the most critical information must be no more than three “folders” away from the Home page. The Services, Blog, About Us, and Pricing pages should all be linked from there.

Using this method, your website will have an optimal hierarchy, making it easier for Google spiders to reach your site, and your visitors will be able to traverse your site easily.

Title tags and meta tags optimized with keywords

It’s essential to include title and meta tags in all of your website’s sections for three reasons: 

  • In the eyes of Google, they’ll inform them what your site is about.
  • Those are the introductions you’ll write for new customers.
  • It’s critical to make it crystal apparent that the title tag corresponds to the page title displayed in Google results.

On the other hand, meta tags refer to the brief descriptions that appear directly below the title of a web page. Using attention-grabbing title tags and meta tags will help you attract more visitors to your pages. 


The majority of your content will be contained within this area. That is to say, all of the helpful texts that will be shown on your website will answer the inquiries of everybody who visits it.

Relevant considerations include the following:

  • Topics and categories must be used to arrange the content of the blog.
  • It should make use of all of the content marketing available, and it is the best part for selling who you are and what you do online.
  • It must be beneficial to your customers or clients. As a result, the content must be thoroughly researched and created.
  • Create an internal navigation system for your website that includes links to other items. Internal linking on a site is a crucial element that should never be skipped!

Services page

To be effective, it must provide thoroughly explained information, as this is the material that will pique the interest of your potential customers the most. The amount of capital invested in your firm will determine how well or poorly this page is constructed.

In addition to improving the website’s positioning, consumers will be satisfied after reading well-explained information, allowing you to convert more visitors into prospects as a result of making changes to this part. For this page to be helpful, it must include answers to frequently asked questions that users may have regarding your products and services.

On the services page, you will have to place:

  • An H1 is similar to the title tag assigned to the page.
  • Defining the section’s purpose in the first paragraph.
  • An explanation of how your organization makes or provides a product or service.

What Should You Avoid When Developing a Search-Optimized Website?

There are a few mistakes to avoid in optimization, such as creating sentences that do not correlate to the keywords that your website needs to be found on search engines is something you must avoid at all costs!

Putting on five shirts at once and forgetting to put on pants and shoes might lead to disaster. Are your clothes still on?

In SEO, being covered does not imply wearing a large number of garments simultaneously but instead wearing the clothes that combine to form the ideal outfit.

Keyword stuffing

The higher your bounce rate, the more likely it is that you’ll lose visitors because of keyword stuffing. If visitors leave your site after viewing one of your pages, Google will penalize you. Why?

Because, as we all know, Google is a service company that cares a great deal about what its people do. If your pages are a deterrent rather than a magnet, the search engine will view your page as uninteresting or lacking in helpful information.

Last but not least, if you overuse keywords, Google may penalize you for abusing the algorithm, and your on-page SEO might end up unsuccessful.


You must prevent plagiarism when communicating with other people and when creating content for your website. Avoid having many pages with identical information on them at all times. In some cases, such as having multiple products with similar descriptions, this error can occur frequently.

Lack of titles and subtitles

For search engines to be able to find your content, you must include titles and tags. Google may perceive that your site is not user-friendly if it does not contain headings that organize and categorize its information.


An SEO website is like the painting and furnishing of our living room in preparation for guests: every adjustment we make is a piece of furniture or painting that we organize.

In this situation, Google is evaluating the friendliness of our home before allowing guests to enter. Therefore, content and information organization activities and the boldness in selecting the technical services that support our website are critical to achieving optimal results.

About the Author

Picture of Milan Savov

Milan Savov

Co-Founder and Head of growth communicate directly with our clients until he is 100% sure that we understand their goals and needs.