10+ Reasons to Hire an SEO Agency for Your B2B SaaS Business

Written by: Elena Daskalova
Mar / 12 / 2024

The ongoing SEO efforts are challenging and time-consuming, especially for fast-growing SaaS companies. While some companies hire SaaS SEO consultants as part of their in-house teams, other companies decide to hire an SEO agency to help them handle the specific challenges of this industry. 

While the definition of SEO is changing every day due to Google updates and recent industry trends, the basics are still the same. For any industry, including B2B SaaS, the goal is to create quality and helpful content that answers the customers’ questions and pain points properly. 

That way, every SaaS business can build authority through leadership and brand recognition within the competitive landscape.

Still, the decision of whether you need to hire a SaaS SEO agency or not is up to you. We’ll share some insights and more than ten relevant reasons why agencies are great partners to SaaS companies so you can make a more informed decision. 

Hiring a SaaS SEO agency that tracks progress and follows KPIs

Hiring an SEO Agency: What Do You Get?

Every SaaS company should know what they get when hiring an SEO agency. It’s normal to consider an in-house team and even a few freelancers who will handle the tasks. However, there are a few huge advantages in favor of SEO agencies, especially when they work for SaaS clients.

Let’s take a look at some of them:

1. Proven Expertise in SEO Best Practices

A dedicated organic B2B SaaS SEO agency works on strategies daily. They often have an extended portfolio of successful collaborations, no matter if they’re ongoing or completed. An agency team often consists of a few SEO specialists and experienced experts, great content creators, and web developers to implement the needed changes to your website. 

Also, they’re always up to date with the most recent Google updates and industry trends, which means your strategy won’t follow any outdated tactics. 

2. Available Tools and Resources

SEO agencies have access to many tools and resources that may be a huge expense for your SaaS company. For example, they use various free and paid tools like Ahrefs, SemRush, Frase, or SurferSEO (and many others) to perform keyword research, on-page optimizations, technical SEO analysis, and even find backlink opportunities. 

Many SaaS companies consider this a great reason to hire an SEO agency and run complex campaigns in order to attract traffic that later converts into customers. 

3. Scalability and Progress

If you hire an SEO agency for your SaaS company, you will scale your efforts and experience ongoing growth. Due to continuous optimization and flexibility in given services, SaaS companies often face rapid growth, so keeping up with the marketing trends, including SEO, can be a challenging task. 

That’s why your chosen SEO agency can help you grow and scale while staying ahead of your competitors. With a strategic approach, consultations, and detailed KPI monitoring, they support your current SaaS needs while creating more growth opportunities.

4. Saving Time on Repetitive Tasks

Working on SEO strategy yourself consumes plenty of time. While keyword research, tracking, and reporting can exhaust you, SEO agencies do that daily, and it’s part of their usual work process. 

Hiring an SEO agency can free up your team to focus on other core business tasks because time is very valuable when running a growing SaaS company

SEO agency planning a strategy on how to execute optimizations for SaaS

5. Working on Brand Awareness

SEO is not just for organic traffic and rankings. The modern approach requires considering the brand when targeting keywords with specific content types. So, when implemented properly, SEO builds brand awareness around your SaaS company. 

The best thing is that it applies to both search engine rankings and market positioning. So, if you hire an SEO agency for B2B SaaS, you will get more than SERP positions and online visibility. 

6. SEO Gives You a Competitive Advantage

When targeting the right keywords and customer queries, you can easily stand out. Be the SaaS company that cares and answers all the questions the target audience has, even before they ask. 

Your B2B SaaS business should grow and attract potential customers while taking care of the existing ones. That’s what makes you different from the others, and surely, a great SEO agency for SaaS companies can be your secret weapon.

7. Lead Generation and Conversion

Lead generation is an expected outcome when you target your audience with relevant keywords and content formats. They’re getting more interested in your offers and will sign up for a newsletter, contact you for a meeting, or even sign up for a trial. 

And now, you can directly target them with special offers, promotions, and deeply educational resources. 

8. Localization with Local SEO

Some SaaS companies target specific markets based on language or geographical location. Surely, a great SEO agency is proficient in white label local SEO that not only targets a location but also attracts customers to your office or headquarters. 

While not every SaaS company works this way, some businesses prefer in-person meetings with potential clients in order to build trust and get to know each other better. 

9. Detecting Technical Issues and Resolving Them

SEO agencies are capable of performing technical SEO audits, spotting the issues that prevent your website from ranking well or driving conversions, and recommending how to fix them.

Agencies that also have a web development team can even resolve the issues for you, making the other SEO efforts an easy task. 

10. Improved Customer Acquisition and Retention

As you get more and more visible in SERPs, acquiring new customers gets much easier for your SaaS company. The same goes for retaining existing customers. 

By providing valuable content and information, you create a hub of satisfied customers who are more likely to recommend you and your product to their friends, business partners, and collaborators. 

11. On-Page and Off-Page Strategies

If you hire an SEO agency, you can be sure they implement proven on-page and off-page strategies to boost your online presence and attract a relevant audience to your website. With their extensive knowledge in SEO, these agencies deliver perfectly structured on-page content that attracts other resources to quote it or even invite you to write a guest post on their website. 

On-page means they apply appropriate strategies to optimize the website so it can appear relevant for both audience and search engines. Off-page includes all activities, like backlinks, brand mentions, social media presence, reviews, and user-generated content that boost your trustworthiness as a SaaS company.

12. Reporting and Analytics

SEO reports are very detailed. They often contain information on best-ranking keywords, best-performing pages, blog posts, and opportunities to consider in the upcoming period. 

While it’s not that difficult to track analytics and create reports, the B2B SEO agencies can handle this task, leaving more time for you to deal with sales and customer satisfaction.

Hiring an SEO agency is indeed a challenge, and besides the potential benefits, you need to consider asking questions, i.e., interviewing the agency you want to hire.

13. Data-Driven Decisions

SEO agencies track performances, growth, and many other KPIs and metrics. They leverage analytics to make decisions that will benefit your business.

By analyzing your website and tracking data, they come up with better keywords, i.e., commercial queries, on-site improvements, and ideas for new content. Putting the numbers in context is one of the services you can expect from the hired agency, resulting in a neat SEO SaaS strategy.

14. Supporting the Other Marketing Channels

The SEO results help agencies understand your audience across many platforms, not just your website. The research results and implementation will help you strengthen your brand’s presence using cohesive marketing messaging on all channels.

Also, the SEO web content can be easily repurposed on other channels, spreading your message more efficiently.

15. It Saves Time and Money

SEO agencies don’t work for free for sure, but they’re still the most sustainable option for SaaS companies aiming for organic growth.

But how, you may ask when paying for agency services is part of the process. It’s simple:

  • You don’t have to spend on the salaries of a few individual employees, as well as the benefits like sick days and vacation
  • They already have the needed toolset (SEO tools can be pretty expensive for individual use)
  • Paying attention to details you can easily miss if optimizing alone (and costs you a lot)
  • Understanding the algorithms and quality guidelines for content creation
  • Suggesting modifications for your website (technical improvement or design changes)
  • Improving the internal linking structure
  • The SEO agency teams always attend courses and education sessions to extend their knowledge

All these factors not only save time and money, but increase the efficiency and consistency. Hiring an SEO agency means you’re not only getting a SEO specialist, but also web development experts, content writers, and website analysts. They’re all staff you’ll need months of recruiting and interviewing to hire if you decide to go for an in-house team.

Hiring an SEO agency for SaaS - a reporting meeting

Questions to Ask the SEO Agency Before Hiring?

Here’s a brief breakdown of all the things and questions you should consider before signing the contract:

  • Can you provide examples of strategies that have been implemented for similar clients?
  • Do you follow ethical practices when obtaining backlinks?
  • How do you measure the success of your SaaS SEO campaigns?
  • Where can I find relevant case studies from past clients?
  • How often should we communicate and have meetings to discuss optimization progress?
  • Do you offer additional services (content writing, optimization for existing content, page optimization, reporting, etc.)

All these questions will help you understand better what the agency offers and how it benefits your business.

How to Choose the Right SEO Agency for My SaaS Company?

You will have a few meetings before starting the collaboration. Sometimes, it takes months to analyze, talk, negotiate, and decide. But here are a few tips:

  • Check if the agency understands the SaaS industry
  • Explain to them they should be solution-oriented, not search query-oriented
  • Check on their track record and existing reviews
  • Ensure they have a solid understanding of your SaaS audience
  • Are they adaptive to new trends, Google updates, and unique strategies
  • How transparent they are in reporting and communication

When to Hire an SEO Company?

As SaaS business owner you surely have an extensive knowledge in technology and new trends. But how to spot the right moment to hire an SEO agency?

  • You don’t have resources to manage SEO in-house
  • You need improvements to the website’s visibility
  • You prefer organic, relevant traffic instead of paid traffic spikes
  • When launching a new product or feature and you want it optimized from the start
  • When you notice traffic or ranking decline, you have to identify the issue
  • When looking to stay ahead of your competitors
  • When spotting new opportunities for wins in your industry

Our Thoughts on Hiring an SEO Agency for SaaS

The choice of hiring an agency for SEO optimization is on the SaaS companies. They usually consider the investment and the ROI as significant factors in their decision. Still, the 10+ reasons we mentioned can surely affect the decision-making process.

So, we can say that hiring an agency for SaaS SEO services is a great investment for companies that want to take their game to the upper scale. While in-house teams are also a great choice, the agencies come with complete expertise and an available toolset for extensive research and reporting.

Do the math, and make the best decision for your company.

About the Author

Picture of Elena Daskalova

Elena Daskalova

Experienced content writer with a focus on SaaS content marketing and copywriting. With a passion for crafting compelling stories, paired with expertise, delivers narratives that drive customer engagement and growth.