The ongoing SEO efforts are challenging and time-consuming, especially for fast-growing SaaS companies. While some companies hire SaaS SEO consultants as part of their in-house teams, other companies decide to hire an SEO agency to help them handle the specific challenges of this industry.
While the definition of SEO is changing every day due to Google updates and recent industry trends, the basics are still the same. For any industry, including B2B SaaS, the goal is to create quality and helpful content that answers the customers’ questions and pain points properly.
That way, every SaaS business can build authority through leadership and brand recognition within the competitive landscape.
Still, the decision of whether you need to hire a SaaS SEO agency or not is up to you. We’ll share some insights and more than ten relevant reasons why agencies are great partners to SaaS companies so you can make a more informed decision.
Table of Contents
- 1. Proven Expertise in SEO Best Practices
- 2. Available Tools and Resources
- 3. Scalability and Progress
- 4. Saving Time on Repetitive Tasks
- 5. Working on Brand Awareness
- 6. SEO Gives You a Competitive Advantage
- 7. Lead Generation and Conversion
- 8. Localization with Local SEO
- 9. Detecting Technical Issues and Resolving Them
- 10. Improved Customer Acquisition and Retention
- 11. On-Page and Off-Page Strategies
- 12. Reporting and Analytics
- Our Thoughts on Hiring an SEO Agency for SaaS
1. Proven Expertise in SEO Best Practices
A dedicated organic SEO agency works on strategies daily. They often have an extended portfolio of successful collaborations, no matter if they’re ongoing or completed. An agency team often consists of a few SEO specialists and experienced experts, great content creators, and web developers to implement the needed changes to your website.
Also, they’re always up to date with the most recent Google updates and industry trends, which means your strategy won’t follow any outdated tactics.
2. Available Tools and Resources
SEO agencies have access to many tools and resources that may be a huge expense for your SaaS company. For example, they use various free and paid tools like Ahrefs, SemRush, Frase, or SurferSEO (and many others) to perform keyword research, on-page optimizations, technical SEO analysis, and even find backlink opportunities.
Many SaaS companies consider this a great reason to hire an SEO agency and run complex campaigns in order to attract traffic that later converts into customers.
3. Scalability and Progress
When hiring an SEO agency for SaaS companies, you can scale your efforts and experience ongoing growth. SaaS companies often face rapid growth, so keeping up with the marketing trends, including SEO, can be a challenging task.
That’s why your SEO consulting agency can help you grow and scale while staying ahead of your competitors.
4. Saving Time on Repetitive Tasks
Working on SEO strategy yourself consumes plenty of time. While keyword research, tracking, and reporting can exhaust you, SEO agencies do that daily, and it’s part of their usual work process.
Hiring an SEO agency can free up your team to focus on other core business tasks because time is very valuable when running a growing SaaS company.
5. Working on Brand Awareness
SEO is not just for organic traffic and rankings. The modern approach requires considering the brand when targeting keywords with specific content types. So, when implemented properly, SEO builds brand awareness around your SaaS company.
The best thing is that it applies to both search engine rankings and market positioning. So, if you hire an SEO agency for B2B SaaS, you will get more than SERP positions and online visibility.
6. SEO Gives You a Competitive Advantage
When targeting the right keywords and customer queries, you can easily stand out. Be the SaaS company that cares and answers all the questions the target audience has, even before they ask.
Your B2B SaaS business should grow and attract potential customers while taking care of the existing ones. That’s what makes you different from the others, and surely, a great SEO agency for SaaS companies can be your secret weapon.
7. Lead Generation and Conversion
Lead generation is an expected outcome when you target your audience with relevant keywords and content formats. They’re getting more interested in your offers and will sign up for a newsletter, contact you for a meeting, or even sign up for a trial.
And now, you can directly target them with special offers, promotions, and deeply educational resources.
8. Localization with Local SEO
Some SaaS companies target specific markets based on language or geographical location. Surely, a great SEO agency is proficient in local SEO that not only targets a location but also attracts customers to your office or headquarters.
While not every SaaS company works this way, some businesses prefer in-person meetings with potential clients in order to build trust and get to know each other better.
9. Detecting Technical Issues and Resolving Them
SEO agencies are capable of performing technical SEO audits, spotting the issues that prevent your website from ranking well or driving conversions, and recommending how to fix them.
Agencies that also have a web development team can even resolve the issues for you, making the other SEO efforts an easy task.
10. Improved Customer Acquisition and Retention
As you get more and more visible in SERPs, acquiring new customers gets much easier for your SaaS company. The same goes for retaining existing customers.
By providing valuable content and information, you create a hub of satisfied customers who are more likely to recommend you and your product to their friends, business partners, and collaborators.
11. On-Page and Off-Page Strategies
If you hire an SEO agency, you can be sure they implement proven on-page and off-page strategies to boost your online presence and attract a relevant audience to your website.
With their extensive knowledge in SEO, these agencies deliver perfectly structured on-page content that attracts other resources to quote it or even invite you to write a guest post on their website.
12. Reporting and Analytics
SEO reports are very detailed. They often contain information on best-ranking keywords, best-performing pages, blog posts, and opportunities to consider in the upcoming period.
While it’s not that difficult to track analytics and create reports, the B2B SEO agencies can handle this task, leaving more time for you to deal with sales and customer satisfaction.
Our Thoughts on Hiring an SEO Agency for SaaS
The choice of hiring an agency for SEO optimization is on the SaaS companies. They usually consider the investment and the ROI as significant factors in their decision. Still, the 10+ reasons we mentioned can surely affect the decision-making process.
So, we can say that hiring an agency for SaaS SEO is a great investment for companies that want to take their game to the upper scale. While in-house teams are also a great choice, the agencies come with complete expertise and an available toolset for extensive research and reporting.
Do the math, and make the best decision for your company.