If you’re building your SEO strategy for a SaaS business, you’re already at the right place. Today we’ll talk about keyword mapping for SaaS.
Now, when you have a clean and refined keyword research for SaaS list, it’s time to map those keywords according to your target audience and buyer’s journey.
We’ll explain one step at a time, so you can understand what you need to do in order to nail the SaaS keyword mapping and give value to every page on your website:
Table of Contents
Understanding the Importance of Keyword Mapping for B2B SaaS
The benefit of keyword mapping is simple: Aligning the keywords from your research according to the intent, page content, and SaaS buyer’s journey. Knowing that users search for solutions, keywords will help understand their questions and pains by arranging the search queries strategically through the content. That’s how you navigate them through their search journey until they find your SaaS product.
The SEO keyword mapping will ideally increase sign-ups, attract more trial users, and boost the number of subscriptions/sales. By mapping keywords to relevant landing pages or product/service descriptions, you guide potential customers through a seamless journey from search to conversion.
Strategic Keyword Mapping Impact on Organic Growth
When mapped properly, keywords optimize your website’s SEO performance, meaning you are more likely to reach higher search engine positions and attract organic traffic. And that’s the whole purpose of SEO: Giving people the exact value they’re looking for while browsing on the internet to solve some of their new or recurring issues.
As users find precisely what they’re looking for, they’re more likely to convert into paying customers. And yes, all these things are possible if you pay enough attention to keyword mapping for SaaS.
Why is Keyword Mapping Important for B2B SaaS Companies?
This SEO practice ensures each website page targets specific search queries that answer the questions searchers may have. That’s the best way to improve your content and boost search engine rankings.
As a result, you get:
Precise Targeting: Keyword mapping allows you to target user queries that increase the likelihood of appearing in search results for relevant keywords.
User Intent Alignment: When mapped properly, keywords can help you deliver content that directly meets the search intent, resulting in increased user satisfaction.
Optimized User Experience: Searchers and visitors can easily find content that matches their search intent while staying on the website and exploring it further.
Enhanced SEO performance: As you offer value aligned with search intent, search engines will reward your efforts with improved rankings and organic traffic.
But how do all things fit in the SaaS industry?
In the Software-as-a-Service industry, keyword mapping is pretty unique because of the niche audience and specialized products. That means general and broad keywords won’t give as much value as long-tail ones that address specific pain points and SaaS features.
Also, SaaS keyword mapping is not the easiest thing to do, and surely you’ll have to readjust the strategy and keep your focus on the sales cycles. Why? Because you already target different levels of decision-making with your buyer journey.
In comparison, keyword mapping for eCommerce means distributing the keywords on product pages and products, especially those with high transactional intent. On the other hand, general websites require keyword mapping around specific key pages to boost page visits and lead generation, and local businesses are building the keyword map with their location-based keywords with navigational keyword elements.
Organizing, Categorizing, and Mapping Keywords to Your Website
As you already know, keywords can be used in product/service pages, homepages, educational sources, blog posts, sales pages, etc. The best way to do that is to first organize the keywords in groups based on their root.
You’ve probably done that during the keyword research, but if not, it’s time to group the keywords according to existing pages on the SaaS website.
Note: At this point, you can detect specific keyword groups that won’t match any of the existing pages but fit great in the product purpose and sales efforts. So, you can suggest creating a new page or completely revamping some of the existing ones.
To help you understand better, we’ll use keywords for payment processing software as an example.
Here’s a keyword list related to the product:
- payment processing tool
- payment processing
- online payment processing
- payment processing system
- small business payment processing
- payment processing software
- best payment processing for small business
- what is a payment processing
- how payment processing works
- what does payment processing mean
- what is a batch payment processing
- web payment processing
- payment processing fees
- b2b payment processing
- online invoice payment processing
- international payment processing
- free online payment processing
- secure payment processing
- mobile payment processing fee
- payment processing enterprise
- how to start payment processing
- how long does payment processing take
- how to cancel a processing payment
- what does payment processing software do
All these keywords are SaaS-specific and relevant to payment processing solutions.
For this article’s purpose, we’ll suppose the SaaS website has several pages like Homepage, Features page, Product/Service page, and Knowledge base/Blog page. Now, we need to decide what keywords go on what page.
Here’s one possible solution:
Homepage:
- payment processing
- payment processing system
- web payment processing
Features:
- online payment processing
- small business payment processing
- best payment processing for small business
- payment processing fees
- free online payment processing
Product/Service:
- payment processing tool
- payment processing software
- secure payment processing
- online invoice payment processing
- international payment processing
- b2b payment processing
- mobile payment processing free
- payment processing enterprise
Knowledge base or Blog:
- what is payment processing
- how payment processing works
- what does payment processing mean
- what is batch payment processing
- how to start payment processing
- how long does payment processing take
- how to cancel a processing payment
- what does a payment processing software do
Keep in mind this is an example, and on real projects, you’ll have more keywords and more pages to work with.
Still, the process is the same – match the keywords with the page content and purpose.
Note: Mapped keywords can be used to optimize meta titles and meta descriptions too, not only the page’s visible content.
Mapping Keywords to Your Content Strategy
Now you know where all these keywords need to go. But the mapping doesn’t stop here. The next thing to do is to analyze the existing content or start working on a new one from scratch.
Strategically place the keywords in headings and subheadings, as well as in paragraphs, calls-to-action, and sales copies. When needed, you can develop new landing pages and blog posts for targeted keywords or reoptimize the current ones.
Be consistent in keyword usage not only on the SaaS website but also through communication channels and pricing pages, as they’re important for your SaaS business growth.
Final Words on Keyword Mapping for SaaS
Keyword mapping is fundamental for any SEO strategy, including SaaS, that impacts your organic traffic and conversion rates. By following the described steps and taking the outlined actions, you can effectively map the keywords and scale your SaaS product.
And remember, you can always improve the current strategy or adapt to the new trends in your industry.
