When Is the Best Time to Invest in A SaaS SEO Agency?

Written by: Metodi Rizov
Jul / 06 / 2023

In today’s digital world, SEO has become crucial for SaaS businesses striving to enhance their online presence and visibility and attract organic traffic.

However, creating robust SaaS SEO strategies can be daunting, especially if you lack expertise in this field. This is where a SaaS SEO agency can prove extremely useful. By leveraging our specialized tools, SaaS industry knowledge, and experience, we can help your business optimize your website, improve your search engine rankings, and bring you many more conversions.

Even though the benefits of investing in such an agency make it a compelling option for thriving in the online marketplace, deciding when to invest in a SaaS SEO agency depends on various factors.

Before we address the factors, let’s see the importance of making this investment.

The Importance Of Investing In SaaS SEO

Organic traffic from content marketing and link building isn’t something that can be switched on immediately. It takes time; however, the benefits of a good SaaS SEO strategy are substantial, and it will keep your SaaS business growing.

Remember, even though it takes time to build a B2B SaaS SEO strategy, once your website starts ranking on Google’s first page for significant keywords, your search volumes will grow, and you will achieve many more conversions. 

A great B2B SaaS SEO campaign built on high-quality content marketing is like buying a house since investment is required upfront, but once the results start coming and your conversion rate increases, you can beat your competitors continuously.

Investing in a B2B SaaS SEO agency is an excellent strategic move if you want to improve your online visibility and attract more organic traffic. 

However, deciding when to invest in such an agency requires careful consideration of various factors. Let’s explore some key points to help you determine the right time to engage a SaaS SEO agency.

The Perfect Time to Engage A B2B SaaS SEO Agency

As mentioned above, investing in a SaaS SEO agency can be beneficial for your business if you meet specific criteria. Here are the crucial factors to consider when deciding whether to hire such an agency.

Business Growth Stage

If your SaaS business is looking to scale and expand your online presence, investing in an SEO agency will help you achieve your growth objectives. SEO can drive organic traffic to your website and improve your search engine rankings, leading to increased visibility and more potential buyers.

It’s pretty simple – you are a SaaS company, meaning the robust online presence level is crucial for your business. And there isn’t a better way to establish excellent online visibility than investing in SaaS SEO services. You may be able to achieve business growth to a particular level, but this won’t mean anything if you don’t stay at the top since there’s massive global competition.

Lack of In-House Expertise

Search Engine Optimization requires knowledge and expertise. If you don’t have an in-house team with the necessary skills, you must invest in an agency providing your business with access to SEO specialists, skilled content writers, and content analysis experts who can develop and execute an effective SEO strategy for your SaaS business.

It’s much better to hire such an agency immediately instead of trying to build an SEO strategy yourself since it’s impossible without the necessary expertise. You will just waste time, money, and effort without significant results. On the other hand, hiring experts means getting results and freeing space to take care of other crucial aspects of your business.


Another critical reason to hire a professional SaaS SEO agency is that compared to hiring and maintaining a dedicated in-house SEO team, outsourcing to an agency can be a lot more cost-effective.


Because the agency has the necessary resources and infrastructure in place to handle SEO tasks efficiently, eliminating the need for additional staffing and training costs. The agency has all the necessary tools, such as Ahrefs and others, but even more importantly, the SEO experts know how to use them adequately. You may have the budget to purchase them, but understanding how to maximize their results is a whole other thing.

Competitive Landscape

The SaaS industry is highly competitive, and most such companies invest in SEO services, so it’s crucial for you to keep up with or surpass their online visibility.

To stay ahead of your competition, you must invest in such services since it’s no longer a choice; it’s a necessity. It’s pointless to offer software as a service without utilizing B2B SaaS SEO since you are part of a globally competitive market where every marketing aspect is important.

Therefore, if you are aware that your niche is competitive, which it is, now is the time to invest in an agency and beat your competitors. SEO is the only way to surpass them on search engine rankings on Google and other search engines, which shows your existing and potential customers you are the best choice for their issues and needs.

Long-Term Perspective

SEO is a perfect choice if you want to achieve long-term success and grow your company continuously since it’s a long-term investment. 

The results may take time, but it’s the best way to achieve sustainable organic growth over time. Since SEO for your SaaS brand can increase online visibility, drive targeted organic traffic, boost your conversion rate, and much more, it’s logically the best option for long-term success and a chance to keep existing customers happy while attracting many new potential customers.

Optimized Buyer’s Journey

The great thing about SaaS SEO is that it increases organic traffic, but with an excellent strategy, it can also optimize your buyer’s journey.

What does this mean?

With tailored content for every stage, navigating the SaaS buyer’s journey will be much easier, and conversion rates will increase. 

Yes, you may have excellent content on your website, but this won’t mean a lot if you don’t address every stage of the buyer’s journey; the awareness, consideration, and decision stages. If you don’t want to lose many potential customers along the way, it’s best to hire an agency that can optimize your buyer’s journey via robust SEO and well-written content according to their problems and needs at a particular time.

Technical SEO Issues

If your website faces technical SEO issues such as crawlability, indexation problems, or website speed, the agency will diagnose and address these issues effectively. It’s impossible to do it yourself, and most importantly, even if you know about the problem, you can’t fix it without SEO experts.

This aspect mustn’t be overlooked since having a SaaS website that’s not functioning correctly at the highest level is pointless since potential buyers will leave your site immediately. Even more importantly, they will go to one of your competitors’ sites, which means losing clients, helping your competitors, and falling behind on the global market, decreasing your conversion rates.

Track Record and Expertise

Lastly, the SaaS SEO agency has the necessary tools to research and assess the track record, expertise, and experience. With a proven track record of using various SEO tools, you can continuously see a record of the delivered results for your SaaS business.

If you aren’t aware of what results your website achieves or where you need to improve, now is the time to hire an agency to provide these results. In addition, the agency can make even more successful strategies by analyzing previous SEO results.

Ultimately, the decision to invest in a B2B SaaS SEO agency depends on your business goals, resources, and current circumstances. However, since the SaaS industry is highly competitive and online visibility is more than essential, the time to invest in such an agency is now.

Feel free to contact us anytime, and let’s boost your SaaS business together!

About the Author

Picture of Metodi Rizov

Metodi Rizov

Metodi brings freshness to our content team. He writes articles and blog posts for your SEO needs. He delivers well-researched and intriguing texts that attract the reader’s attention and keep them hungry for more, which helps you increase your organic traffic.