Tapeso - SmartClick

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How We Helped Tapeso Achieve 70% Higher Conversion Rates and 3x Longer Website Stay

70%

Increase in conversion rates

3x

Longer Website Stay

About Tapeso

Tapeso is a leading online store based in the Netherlands, specializing in high-quality carpets and rugs at competitive prices. The company offers a diverse range of products, including the latest trends popularized by influencers and bloggers. Tapeso’s focus on quality and affordability has made them one of the top players in their industry.

The Challenge

Tapeso’s website had a number of user experience issues that were impacting their conversion rates and customer engagement. The website’s navigation was complicated, making it difficult for customers to find the products they wanted. The filters were cluttered, and the design elements needed to be updated to provide a more modern, user-friendly experience.

Additionally, the existing CSS code had become messy over time, with different developers having worked on it in varying styles. Tapeso needed a solution that would improve the overall performance of the website, reduce friction in the user experience, and make the website more scalable for future growth.

The Solution

To address Tapeso’s challenges, SmartClick implemented a series of updates aimed at simplifying the website and improving its overall functionality. The solution focused on three main areas:

Mega Menu Optimization

SmartClick restructured Tapeso’s mega menu to enhance navigation. By simplifying the layout and making it more intuitive, customers could quickly access the products they were looking for. This change led to a more streamlined browsing experience and helped reduce confusion on the website.

Filter Redesign

The filters on Tapeso’s site were overhauled to make them easier to use and more efficient. We reduced unnecessary options and improved the design, enabling customers to narrow down their choices more easily. This led to better product discovery and a smoother shopping experience.

CSS Code Refactoring

We reworked the CSS code to clean up redundancies and improve scalability. The new code was more streamlined and easier for future updates, giving Tapeso the flexibility to add new features without facing slowdowns or inefficiencies.

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The Results

By simplifying the website’s navigation, redesigning the filters, and cleaning up the CSS code, Tapeso saw significant improvements in both customer engagement and conversion rates. As a result of these changes, Tapeso experienced:

70% increase in conversion rates, as customers found it easier to navigate the website and make purchases.
3X longer website stay, as visitors engaged more deeply with the site and explored more products.

SmartClick’s work not only helped Tapeso enhance the user experience but also set the foundation for future growth by making the website more scalable and maintainable.

Siebren Fedemma

Owner of Tapeso

It is an absolute pleasure to work with SmartClick. They helped us realize many important website changes. The faster implementation of ideas and the overall betterment of the user experience has been beneficial for our conversion rate, customer’s expenditure and customer satisfaction. Our clients are buying more and staying longer on the website. They had a great intuitive sense of how to convert a design idea into a reality on the web. Working within their set of skills, I have not seen any other developer work more efficiently. We were surprised by the implementation speed and the ability to work on schedule. I will definitely hire SmartClick for future projects.

Results