How We Helped GotStubs Boost SEO and Expand Nationwide
100%
Website Speed Score
96%
Mobile Score
150+
pages with optimized SEO content
Nationwide
Expansion
About GotStubs
GotStubs is a nationwide ticket marketplace offering tickets for concerts, theater, and sports across the U.S. Founded in Chicago, GotStubs was previously focused on local sales but needed a fully optimized website to expand their reach and improve SEO to attract more visitors and convert them into buyers.
The Challenge
When GotStubs approached us, their old website was limiting their reach and struggling to compete with other ticket marketplaces. Their local focus and SEO limitations were preventing them from tapping into national opportunities. With established competitors dominating the market, GotStubs needed a site that could handle national ticket sales, rank well in search results, and provide a great user experience.
The Goal
GotStubs wanted a fully SEO-optimized website that would rank higher in search results, expand their reach beyond Chicago, and drive more organic traffic to attract visitors looking for tickets. Their ultimate goal was to increase conversions, simplify the ticket-buying process, and gain more visibility across the U.S.
The Solution
SmartClick partnered with GotStubs to design and implement a robust SEO strategy that focused on technical optimization, content development, and user experience. Here’s how we approached the project:
Building a Fully Optimized Website
We started from scratch, creating a new website that is both visually appealing and fully optimized for SEO. The site was built with performance in mind, achieving a perfect speed score of 100/100 on desktop and 96/100 on mobile devices. With a focus on speed, mobile responsiveness, and SEO-friendliness, we laid the foundation for higher search engine rankings and better user engagement.
Smart Audits: Technical, Content, and Competitor Analysis
We conducted a comprehensive Smart Audit that included technical, content, and competitor analyses. This helped us identify performance gaps and understand where competitors were excelling. We used this insight to optimize GotStubs’ site content, structure, and user experience while addressing technical barriers to SEO success.
Content Mapping and On-Page Optimization
A critical part of the strategy was mapping content to align with transactional keywords and user intent. We optimized all major pages, including event listings, performer/team pages, and ticket sales pages. Additionally, we focused on writing blog posts with targeted keywords that attracted high-converting traffic and kept visitors engaged.
Nationwide Expansion
Originally focused on the Chicago area, GotStubs wanted to expand its reach across the entire U.S. We optimized the site with nationally relevant keywords, ensuring that it ranked well in search engines for a wide range of ticket-related queries across the country.
Continuous Content Development
We worked alongside GotStubs’ in-house content team to implement an ongoing content strategy that ensured fresh, relevant content was constantly being added to the site. This not only improved organic visibility but also helped boost rankings for specific search terms tied to events, performers, and locations across the nation.
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The Results
- 100% Speed Score: The website achieved perfect performance scores, ensuring fast loading times for users, a crucial factor for both SEO and conversions.
- 96% Mobile Score: The mobile version of the website was optimized for on-the-go users, enhancing accessibility and engagement across devices.
- Nationwide Expansion: GotStubs went from a local presence to a nationwide ticket marketplace, now offering tickets for events across the U.S.
- Improved Rankings and Visibility: The site now ranks for transactional keywords related to events, performers, and venues, drawing in more targeted organic traffic.
- Increased Conversions: By focusing on SEO and content strategies that aligned with user intent, GotStubs saw more visitors converting into ticket buyers.
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