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Technical SEO for SaaS: Fix Your Website and Attract More Qualified Leads

Search engines can’t read your website, and clients can’t find it? Your visitors leave before they even see what your SaaS product offers? It’s time to partner with a technical SEO company to turn the frustrated site visitors into potential clients.

The Technical SEO Problems That Could Be Holding Your SaaS Back

If your SaaS isn’t growing organically as fast as it should, your website’s technical issues might be to blame. Slow speeds, poor indexing, or mobile issues are preventing prospects from 
seeing your product – and costing you leads.

Your Site Takes Too Long 
to Load

If your website is slow, you’re already losing visitors before they even get a chance to see what you offer. And a slow-loading site doesn’t just hurt user experience—it also affects your rankings, a key element of technical SEO best practices. Improving load times is crucial for both user retention and SEO performance.

Broken Links Are Hurting Your Reputation

Search engines don’t like broken links, and neither do your visitors. A website full of 404 errors can hurt your trustworthiness in the eyes of both users and search engines. Fixing broken links is one of the important technical SEO action items that help ensure a healthy, navigable site.

Google Can’t Crawl Your Site Properly

Your website could have some serious crawlability issues. If Google can’t properly crawl your pages, your content will never show up in search results. This is especially important for SaaS businesses that rely on visibility to attract new leads. Fixing Technical SEO issues like this helps search engines find and rank your content.

Mobile Usability is a Mess

If your site isn’t mobile-friendly, you’re missing out. More people are browsing and buying through mobile devices than ever before, and if your site isn’t optimized for mobile, you’re losing potential leads. Implementing technical SEO best practices ensures your site is accessible and functional across all devices.

Poor Website Navigation

Confusing navigation can make your website impossible to use. If users can’t easily navigate your pages, they’ll leave—and so will search engines. A clean and user-friendly structure, guided by technical SEO best practices, can resolve these issues and improve overall site performance.

Want to Fix Your SaaS Website’s Technical SEO?

Don’t let backend issues hold back your growth. Let SmartClick optimize your website’s performance, boost your rankings, and improve your user experience.

Take the First Step Towards a Faster, More Efficient Website!

How SmartClick Uses Technical SEO to Fix Your SaaS Website

SmartClick is more than just a Technical SEO company—we specialize in helping SaaS businesses fix the website backend issues that prevent them from seeing results. Here’s how we help.

Speed Up Your Website for Better UX and Rankings

A fast website keeps users happy and search engines satisfied. With technical SEO activities such as optimizing server response times, implementing browser caching and compressing images and files, we make sure your website performs at its best.

Fix Crawlability and Indexing Issues

We’ll make sure Google can properly crawl and index your site. That means ensuring all pages are listed in the XML sitemaps and accessible to search engines. This is part of a detailed  technical SEO report we provide after auditing your site.

Resolve Broken Links and Improve Internal Linking

Our team fixes broken links across your site, ensuring visitors stay engaged. We also make sure your internal linking structure is solid, guiding visitors and search engines to your most important pages. This is all part of our technical SEO strategies to improve site structure and move the visitor through the funnel. 

Make Your Site Mobile-First

With the increasing importance of mobile search, we’ll make sure your site is optimized for mobile devices. This is a crucial part of Technical SEO to improve the experience for your users and increase your rankings.

Improve User Experience Through Clear Navigation

We’ll organize menu navigation so that search engines can understand and properly categorize the most important pages of your website. A clean and clear navigation menu can improve UX which makes users and engine bots happy.

Why Technical SEO Matters for SaaS Businesses

As a CMO, you know the importance of maximizing ROI. But without fixing your website’s technical SEO issues, your inbound marketing strategies won’t get you the desired results.

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Site Performance Affects Lead Generation

When your website is slow or broken, potential leads don’t get to see your product, and they won’t convert into customers. Fixing these Technical SEO issues helps you improve both user experience and your ability to generate leads.

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Poor Visibility Means Missed Opportunities

If Google can’t properly index your site, your target audience won’t find you. Our Technical SEO work ensures that your pages are properly indexed and appear in search results, making it easier for prospects to find you.

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Slow Websites Increase Bounce Rates

If your website takes forever to load, visitors will leave before they even see your offer. Google also uses site speed as a ranking factor, so slow pages hurt both your rankings and your user experience. Technical SEO helps you speed up your site and keep visitors engaged.

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Mobile Issues Lead to High Bounce Rates

If your site isn’t optimized for mobile, you’re losing valuable visitors. More people are browsing and buying via mobile than ever before, and a non-mobile-friendly site is a huge turn-off for users. Technical SEO ensures your site works well across all devices.

Want to Fix Your SaaS Website’s Technical SEO?

Don’t let backend issues hold back your growth. Let SmartClick optimize your website’s performance, boost your rankings, and improve your user experience.

Take the First Step Towards a Faster, More Efficient Website!

How We Use Technical SEO to Help SaaS Companies Grow

At SmartClick, we understand the unique challenges B2B SaaS companies face when it comes to SEO. Here’s how we help you achieve real growth through a tailored Technical SEO strategy.

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Get access

Access your site’s analytics and organic performance results to identify the technical SEO issues.

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Analyze and evaluate the current state

Get deep into analyzing the website with the appropriate tools so we can detect technical SEO issues that prevent search engines from ranking your website.

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Report and Action Items to Follow

After the thorough technical SEO analysis we’ll prepare a detailed report with actionable steps even you can follow or let experts like us fix it for you.

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Technical SEO Audit Presentation

Next, we jump on a call with you and present you with the findings we discovered and offer assistance in the implementation stage. 

  • It takes less than 2 minutes

Are You Ready to See the Difference a Tech-Optimized SaaS Website Can Make?

Technical SEO isn’t something you should overlook. With a well-optimized website, you’ll see faster load times, higher rankings, and more satisfied customers. If your SaaS website isn’t performing as it should, now’s the time to make a change.

Talk With us

Why Our Clients Love Working with Us? Choose SmartClick for Your Technical SEO?

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Tosho Trajanov

CTO of Adeva

Our collaboration with SmartClick is one of the best performing. They’ve been working with us not as a vendor, but as partners. We’ve seen the first results only a few weeks after we started implementing the strategy they put together with us. I can clearly say they’ve been one of our key partners in supporting our rapid growth.

Results

  • Rank 4,796 keywords on the first page on Google
  • Traffic increase for ~250% within 18 months
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Hugh Merkle

CMO of StatusCast

We saw relatively quick improvements in the technical performance of our website. Followed by a steady upward progression of page rank for core keywords. Smartclick experts were extremely flexible and worked to meet our needs more than most companies we’ve worked with.

Results

  • From Invisible to Ranking for 13 High-Intent Keywords in Just 4 Months
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Denis Dzogdanovik

Director at Simber

Smartclick’s team has helped us grow our site traffic significantly. We have been able to reach the first page on Google and thanks to their work we’ve managed to close the deal on some very important collaborations for us. Their true passion for the job and easy communication are what makes them the best in their game.

Results

  • 30% growth of organic traffic year over year
  • 40-50% lead conversion thanks to effective SEO efforts

Want to make your SaaS website perform at its best?

Schedule a meeting with our team to get started.

FAQs

Technical SEO focuses on improving the technical aspects of your website to help it perform better in search engines. This includes site speed, crawlability, mobile-friendliness, and fixing broken links or redirects.

For SaaS companies, Technical SEO ensures that your site loads quickly, is easy to navigate, and is visible in search results. This helps attract the right traffic and convert visitors into leads.

Results can vary depending on the issues that need to be fixed. Ideally, you will see results immediately. But typically, you’ll start seeing improvements in site performance and rankings within a few weeks.