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SEO Audit by SmartClick: What Stops Your SaaS Website to Win Deserved Ranking

Is your website failing to bring in the leads you need, draining your budget instead of generating revenue?
Without regular SEO audits, your website risks losing organic traffic, dropping search rankings, and wasting money on paid ads.

When Do I Need an SEO Website Audit?

As a CMO, your focus is on driving growth. If you’re facing any of these challenges, it’s time for an SEO audit to get your website back on track:

Your Traffic Dropped, and You Have No Idea Why

A sudden drop in organic traffic can disrupt your lead generation and sales, leading to missed opportunities and revenue loss. If you’re seeing fewer visitors and a decline in potential leads but can’t pinpoint the cause, the longer you wait, the more you’ll risk long-term damage to your business growth.

Google’s Latest Core Update Hit Your Traffic and Lead Flow

When Google rolls out a core update, it can drastically impact your rankings, causing a sharp decline in traffic and making it harder to attract qualified leads. If you’ve seen a sudden drop in visibility or lead flow after an update, you could be facing lost business opportunities and a weakened sales pipeline that jeopardizes your revenue.

Your Website Redesign Caused a Drop in Rankings

A website redesign can hurt your SEO and cause a decline in your search engine rankings, leading to a loss in organic traffic and potential leads. If your new site isn’t performing as expected, the drop in rankings could result in long-term loss of visibility, fewer conversions, and missed business opportunities.

No Qualified Leads after Website Migration

A website migration can lead to ranking losses and disrupt your sales funnel, causing a decline in traffic and conversions. If your migration has negatively impacted your site’s performance, you could be facing significant long-term revenue loss, decreased visibility, and a weakened customer journey.

You’ve Been Hit with a Google Penalty and Your Leads Are Gone

A Google penalty can wipe out your site’s visibility, leading to a sharp decline in leads and wasted marketing spend. If your rankings have plummeted and you’re seeing fewer qualified leads, the damage could result in significant revenue loss and a severely disrupted marketing strategy that drains your budget.

Sounds like You?

Are you struggling with unexpected traffic drops, lost leads, and wasted marketing spend? We’re here to help you to set up the foundation for long-term SEO success and predictable lead flow.

Stop Losing Traffic and Money to Unaddressed SEO Issues

If your website isn’t performing as expected, it may be due to underlying SEO problems that aren’t immediately visible. An SEO audit is the first step in identifying these issues and setting a clear path to fix them. Without it, you’re leaving opportunities on the table.

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Prevent Traffic Drops

A drop in traffic can limit your reach and waste resources. An SEO audit will identify the causes and provide a clear plan to restore and stabilize your traffic, helping to maintain consistent growth.

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Protect Your Rankings During Website Migration

Migrations can risk ranking loss, affecting organic traffic. An SEO audit before and during the migration ensures that your rankings are protected and your site’s performance remains strong throughout the process.

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Boost Organic Traffic

An effective SEO audit will highlight areas for improvement in your strategy, allowing you to bring in higher-quality traffic. By focusing on optimizing for the right search terms and improving your site’s performance, we set the stage for attracting visitors who are more likely to convert in the long term.

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Stay Ahead of Your Competitors

Delaying website optimization means letting competitors steal the traffic and leads that should be yours. Addressing gaps preventively allows you to boost performance now and stay ahead in the long run.

Stop Wasting Budget on Ineffective SEO Tactics

Without a proper SEO audit, you could be investing in tactics that don’t deliver results, draining your budget without improving your performance. With over 30+ years of combined experience and more than 150+ SEO audits completed, we know how to identify the gaps in your strategy that lead to wasted spend. Our audits reveal where your SEO is falling short, allowing you to make data-driven decisions that recover lost traffic, boost visibility, and eliminate inefficiencies, ultimately leading to better ROI.

Why an SEO Audit is the First Step Before Implementing Your Strategy

An SEO audit helps identify what’s working and what needs improvement before launching your strategy. It checks if your site follows current search engine standards and highlights areas for better performance, setting you up for success. Here’s how we make that happen:

Content Alignment with Search Intent

When your content doesn’t match what users are searching for, it’s like you’re speaking a different language. We make sure your website’s content aligns with current search behaviors, so you don’t lose out on potential leads who are actively searching for solutions like yours.

Clear, Practical Recommendations

We don’t just give you a checklist. We provide clear steps to improve your SEO, and we can be with you every step of the way to put them into action. Unlike other agencies, we don’t leave you with vague advice – we help you implement the changes needed to improve visibility, attract the right audience, and avoid costly mistakes from outdated practices.

Avoid Organic Lead Drop

We’ll help you build an inbound lead generation system that’s responsive to search engine updates, so you won’t have to constantly play catch-up. This proactive approach keeps your site performing at its best and reduces the risk of future lead loss.

What You Get with
Our SEO Auditing Services

We don’t only audit for optimal performance, but also ensure each item is properly evaluated so the recommendations apply and scale as your business grows. Here’s what our SaaS SEO audits usually include:

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Technical SEO Audit

We address technical issues like slow site speeds, crawlability, accessibility, and server delays that can hurt your rankings and traffic. Our goal is to fix these challenges to improve site performance, enhance user experience, and remove obstacles to conversion, ensuring smoother traffic flow and higher engagement.

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On-Page SEO Audit

We analyze on-page elements like meta tags, keyword optimization, content quality, fact-checking, and heading structure to align your content with search intent. By improving the EEAT—we help attract high-intent visitors, guiding traffic toward leads more likely to convert and support a steady lead gen process.

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Backlink Profile Audit

We review and manage your backlink profile to ensure you obtain high-quality links only, avoiding those that may negatively impact your website. By maintaining a clean link profile, we safeguard your site’s rankings and reputation, resulting in sustainable off-page SEO recommendations.

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Market Research and Competition Analysis / Audit

We perform detailed market research and assess your competitors to identify relevant keywords, content gaps, and areas for improvement. We evaluate your site’s navigation, blog publishing frequency, and backlink profile to improve performance. By reviewing internal linking and content quality and length, we highlight opportunities to optimize your site and attract more targeted traffic.

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Reports With Recommended Actions

You’ll receive 4 types of reports with steps to address the issues affecting your SaaS website SEO performance. These steps are designed to attract high-intent traffic, reduce ad spend, and convert visitors into leads, while setting the foundation for ongoing SEO success.

SmartClick’s SaaS SEO Audit Process

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Discovery Call

We start with a meeting to discuss your current challenges and define the scope of the audit.

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Site Audits + Backlink Profile Audit

We conduct a full audit of your website’s technical health, content quality, and backlink profile to identify issues affecting your SEO.

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Action Plan

For each audit phase, we provide a report with clear action steps and recommendations to improve your site’s performance.

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Presentation

In our follow-up call, we present the findings from the audits, outline the time frame, and discuss the steps to implement the SEO strategy.

  • It takes less than 2 minutes

How We Audit Your Website vs. Generic SEO Audits

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Generic SEO Audits

Too much technical jargon, without clear focus on identifying and solving SEO issues.

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SmartClick’s SEO Audits

Actionable insights designed to drive high-intent traffic that converts into qualified leads and increased sales

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Generic SEO Audits

Reports that leave you guessing about where money is being wasted

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SmartClick’s SEO Audits

Clear identification of high and medium priority areas, helping you focus on the most impactful actions to improve your site’s performance and reach your business goals.

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Generic SEO Audits

Suggestions that don’t lead to real improvements.

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SmartClick’s SEO Audits

Clear, step-by-step plans with execution strategies, supported by our team’s expertise to help you improve site performance and reach your goals, guiding you through every stage of the process.

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Generic SEO Audits

Broad, general recommendations that don’t guarantee results

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SmartClick’s SEO Audits

Tailored strategies to bring predictable lead generation, turning your website into a reliable source of revenue

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Generic SEO Audits

No understanding of how your traffic drop is affecting your sales pipeline

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SmartClick’s SEO Audits

Precise actions to fix traffic drops that are damaging your sales funnel, ensuring you don’t lose leads and revenue

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Generic SEO Audits

Audit results that don’t address the real issue – wasted ad spend

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SmartClick’s SEO Audits

We make sure your SEO provides long-term, sustainable growth and consistent qualified leads, saving you from relying on paid ads

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Generic SEO Audits

No clear direction on outpacing competitors in the market

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SmartClick’s SEO Audits

Identify where competitors are outranking you and implement strategies to capture high-intent visitors, converting them into customers

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Generic SEO Audits

No roadmap to consistent lead generation and sales

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SmartClick’s SEO Audits

Develop a predictable system for lead generation that maximizes your ROI and ensures continuous growth without setbacks

Check Out Some Of Our Results And Case Studies

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Tosho Trajanov

CTO of Adeva

Our collaboration with SmartClick is one of the best performing. They’ve been working with us not as a vendor, but as partners. We’ve seen the first results only a few weeks after we started implementing the strategy they put together with us. I can clearly say they’ve been one of our key partners in supporting our rapid growth.

Results

  • Rank 4,796 keywords on the first page on Google
  • Traffic increase for ~250% within 18 months
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Hugh Merkle

CMO of StatusCast

We saw relatively quick improvements in the technical performance of our website. Followed by a steady upward progression of page rank for core keywords. Smartclick experts were extremely flexible and worked to meet our needs more than most companies we’ve worked with.

Results

  • From Invisible to Ranking for 13 High-Intent Keywords in Just 4 Months
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Denis Dzogdanovik

Director at Simber

Smartclick’s team has helped us grow our site traffic significantly. We have been able to reach the first page on Google and thanks to their work we’ve managed to close the deal on some very important collaborations for us. Their true passion for the job and easy communication are what makes them the best in their game.

Results

  • 30% growth of organic traffic year over year
  • 40-50% lead conversion thanks to effective SEO efforts
Great work recognized by
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looka-logo wisealpha-logo simber-logo gotstubs-logo tapeso-logo dreamcore-logo jtfmarketing-logo

Want to See More Results?

Click Here to Check Out Other Case Studies & Results

Why Choose SmartClick as Your SEO Auditing Company?

As a SaaS CMO, you’re losing leads and money due to poor SEO performance and wasted ad spend. Our audits pinpoint what’s holding you back and provide a clear plan to fix it – attracting better leads, reducing wasted spend, and improving your ROI.

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SaaS Expertise

With us, you’ll get SEO audits that identify the specific issues affecting your site’s performance.

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Transparent Process

We are not ‘fake it till you make it’ guys. With us you get clear weekly reportings, transparent communication at every step of the process.

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Adapt to Search Engine Changes

We focus on identifying areas of improvement to adapt your site to algorithm changes, helping you maintain stable organic performance.

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Clear, Actionable Insights

Our SEO audits provide clear, practical recommendations, helping you improve both efficiency and effectiveness, and laying the foundation for better lead quality and ROI.

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Efficiency Without the Overhead

We handle everything in-house, making the SEO audit process smooth and straightforward, helping you save time and resources.

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The First Step in Your SEO Strategy

An SEO audit isn’t the final solution—it’s the first step in building a strong SEO strategy that helps you optimize your site’s performance.

SEO Audits FAQs

An SEO audit helps identify and resolve issues that may be ruining your website’s performance, leading to improved rankings, increased traffic, and better user engagement.

Yes, if you want a thorough understanding of your website’s strengths and weaknesses. An extensive audit covers all aspects, from technical and on-page SEO to user experience and off-page factors.

Yes, a quality audit will include actionable recommendations, allowing you or your team to implement the necessary changes. SmartClick also offers guidance and support to help you fix these issues.

Look for a company with proven experience, transparency, and a customized approach that aligns with your business needs. Ensure they provide detailed reports and clear action steps. Working with an SEO agency is the best way to get professional SEO auditing services.

Yes, basic tools can help you identify surface-level issues, but they often miss deeper, complex problems that a professional SEO auditing service can uncover and address effectively.