How We Helped JTF Marketing Achieve 133% More Homepage Impressions and 400% More Clicks on Marketo Courses
133%
Increase in Homepage Impressions
400%
More Clicks on “Marketo Courses”
About JTF Marketing
JTF Marketing is an award-winning marketing automation consultant and Marketo partner based in England and Spain. Specializing in predictive marketing performance, JTF helps businesses drive revenue growth through data-driven marketing strategies.
The Challenge
JTF Marketing needed a new website that would be fast, SEO-optimized, responsive, and multilingual. They wanted a site that was easy to update and scale, without relying on a developer for every change. Additionally, the website needed to integrate seamlessly with their marketing automation tools and drive more traffic, organic leads, and conversions.
The Solution
SmartClick helped JTF Marketing achieve their goals by focusing on three main areas:
SEO-Optimized, Fast, Responsive Website
We developed a custom, SEO-optimized WordPress website, ensuring it performed well across all devices and browsers. The site’s speed and structure were improved to boost SEO rankings and enhance user experience.
Multilingual Support
To cater to JTF’s international audience, we implemented WPML for multilingual capabilities, making it easy for them to serve content in multiple languages.
Ongoing Maintenance & Optimization
We established a framework for ongoing updates, including website maintenance, plugin updates, and security checkups. We also provided continuous SEO work to improve organic traffic and drive more leads.
Optimize your website’s performance and increase qualified leads
Is your website working as hard as it should to generate traffic and conversions? We’ll help optimize your site’s functionality, improving user experience and SEO, so your business can attract and convert more qualified leads.
The Results
The updates and improvements resulted in measurable growth:
- 18% increase in impressions across the entire website.
- 133% increase in homepage impressions.
- 11.97% increase in page sessions.
- 5% decrease in bounce rate.
- 400% more clicks on the “Marketo courses” section.
The website became a strong lead generator, improving both user experience and SEO performance, and JTF Marketing saw tangible results in website traffic and qualified leads.
James T. Fletcher
CEO of JTF Marketing
SmartClick’s team is one of the best I’ve had the opportunity to work with in a long time. Their team of developers are solution builders, meticulous and have a strong attention to details. In the world of online, pixel-perfect is all too important. Working in collaboration with their team, we’ve seen amazing support for the growth of JTF Marketing’s online presence, and importantly, the services. I look forward to a continued collaboration!
Results
- 18% increase in impressions
- 5% decrease in bounce rate
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