How We Helped StatusCast Achieve 13 High-Intent Keywords Ranked on Page 1 in 4 Months

13

High-Intent Keywords Ranked on Page 1

11%

Increase in requests for Free Trials

Boosted

Visibility for Key Search Terms

About StatusCast

StatusCast provides real-time status updates and system notifications during service disruptions. As a smaller player in a highly competitive market, StatusCast aimed to increase visibility and secure top rankings for critical transactional search terms. Their goal was to reach businesses in need of reliable communication tools during system interruptions.

The Challenge

StatusCast was up against powerful competitors like Atlassian, Better Stack, and Status.io, which already had established brands and large client rosters. These platforms, with clients such as Redis, Decathlon, Salesforce, and Twitter, presented a tough challenge for StatusCast to stand out and attract attention in a crowded market.

The Goal

StatusCast wanted to increase organic visibility by ranking higher for high-intent, transactional keywords that would attract businesses seeking real-time status updates during service disruptions. The goal was to dominate search results for critical keywords and make StatusCast the first choice for companies in need of reliable communication tools.

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The Solution

Our collaboration with StatusCast focused on improving site visibility, driving qualified traffic, and enhancing content relevancy across key buyer personas. We took a three-phase approach:

Phase 1: Smart Audit

We started with a comprehensive audit to identify performance gaps and optimization opportunities, including:

• Technical SEO Audit: Identified and resolved technical issues impacting visibility.
• Content Audit: Assessed existing content to align it with search intent.
• Competitor & SERP Analysis: Evaluated the competitive landscape to refine StatusCast’s positioning.
• Backlink Profile Audit: Optimized existing backlinks and identified new opportunities.

Phase 2: Smart Transformation

We made critical fixes to boost site performance and improved content to align with high-intent searches:

• Technical Fixes: Addressed website performance issues (page speed, broken links, etc.).
• Content Mapping & Optimization: Optimized content to align with high-value, transactional keywords.
• Content Transformation: Refined content on underperforming pages to resonate with search intent, enhancing relevancy.

Phase 3: Smart Strategy

We developed and implemented a sustainable SEO plan for long-term growth:

• Link Building: A strategic approach to acquire high-quality backlinks.
• Content Marketing: Created engaging, SEO-friendly content to build authority and drive traffic.
• Content Gap Identification: Created content to fill gaps and answer specific buyer queries, improving engagement.

Results

• 13 High-Intent Keywords Ranked on Page 1: StatusCast secured rankings for 13 key transactional keywords, increasing their visibility across search results.
• 45% Increase in Organic Traffic: Organic traffic grew as the website began ranking higher for valuable keywords, resulting in more potential customers.
• Enhanced Search Visibility: Optimized content and a strategic link-building campaign boosted StatusCast’s authority, positioning them as a leader in their industry.

Why It Matters for CMOs of
B2B SaaS

Competing in a Crowded Market

Despite the strong competition, StatusCast’s strategic SEO efforts allowed them to secure prominent rankings for high-intent keywords, showing that smaller players can compete effectively against well-established brands.

Targeted Content for Better Leads

By aligning content with buyer intent and optimizing for transactional keywords, StatusCast attracted qualified traffic that was more likely to convert into leads, helping to scale their business.

Long-Term Organic Growth

StatusCast’s SEO strategy ensures sustainable traffic growth without relying on paid advertising, making it a long-term solution for increasing visibility and driving business growth.

Hugh Merkle

CMO of StatusCast

We saw relatively quick improvements in the technical performance of our website. Followed by a steady upward progression of page rank for core keywords. Smartclick experts were extremely flexible and worked to meet our needs more than most companies we’ve worked with.

Results

• From Invisible to Ranking for 13 High-Intent Keywords in Just 4 Months

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