Simber - SmartClick

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How We Helped Simber Achieve a 50% Conversion Rate Boost with Strategic SEO

40 – 50%

Increase in conversion rates

1,030.8%

Increase in clicks over the last 6 months

2,864.4%

Increase in impressions over the last 6 months

About Simber

Simber is a premium chauffeur service based in London, providing luxurious transportation to corporate clients, VIPs, and high-end travelers. They needed a partner to improve their online presence, rank higher in search results, and turn website visitors into loyal clients.

The Challenge

Simber faced the difficulty of standing out among competitors. Their goal was to boost local visibility, attract the right traffic, and improve conversions. With so many competitors in the luxury chauffeur space, a targeted SEO strategy was crucial to reach their ideal audience.

The Solution

SmartClick partnered with Simber to create a tailored SEO strategy, guiding them through every step of the process. From building the website and crafting the right messaging to executing the plan, we worked hand-in-hand to ensure everything aligned with their goals. The approach involved three main steps:

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Audit and Local SEO Optimization

We started with a full SEO audit to identify the most relevant opportunities. Our focus was on local SEO, making sure Simber’s services were visible to users searching for chauffeur services in London and nearby areas.

The result: Simber’s site now ranks on the first page of Google for 79 relevant keywords and the second page for 119 keywords, boosting visibility and search performance. This led to a revenue increase of over 30% each year.

1-year top-5 forecast with tracked keywords:

We started 2024 with only a few keywords in top-5 ranking. Surviving a few core and spam updates, Simber now ranks in top 5 with 10 highly relevant keywords with a high-conversion potential:

In the last 2 years, Simber’s website ranked in top-30 results on Google for 21 relevant keywords – 10 general and 11 supporting ones:

According to Google Search Console, there are 100+ keywords with an average top 15 ranking, and about 450 keywords in top 30. The client came to SmartClick ranking for 20-30 keywords sitewide. The approach ensured about 100+ targeted keywords and even more supporting ones, to ensure industry authority.

Content Optimization and On-Page Improvements

We refined the website’s content to better showcase Simber’s premium services and tailored it to meet the needs of visitors at each stage of their decision-making. We also regularly added new blog content to increase engagement and attract a broader audience.

The result: A 1,030.8% increase in clicks and a 2,864.4% increase in impressions over the last 6 months, showing a significant rise in engagement and site visibility.

In March 2024, the Airport Transfers page faced ranking drops, so we implemented more engaging content and CTAs. It took almost two months for the rankings to recover (mid May 2024), and get from the lowest average ranking of 55 to an optimal average position of 22. Still, we gave one last push in August and optimized for related keywords, increasing the number of clicks by 60-80% in September and October, while the number of impressions increased by 80-90%. The page gained clicks and impressions for more than 50 new relevant search queries.

Conversion Rate Optimization

We focused on improving Simber’s service pages to better match user intent, making it easier for visitors to take the next step with clear calls to action.

The result: A 40-50% conversion rate, turning a large portion of website visitors into long-term clients.

Results

As a result of our work together, Simber saw:

79 keywords ranked on the first page of Google: Increasing visibility and searchability for relevant services.
119 keywords on the second page of Google: Expanding Simber’s reach to a larger audience.
1,030.8% increase in clicks: Demonstrating a substantial boost in engagement.
2,864.4% increase in impressions: A clear increase in site exposure.
40-50% conversion rate: Effectively turning leads into paying customers.

This success was driven by the strong collaboration between Simber’s team and ours. Together, we built an SEO strategy that positioned Simber as a leading choice in the luxury chauffeur service market, with continued growth in the future.

Denis Dzogdanovik

Director at Simber

Smartclick’s team has helped us grow our site traffic significantly. We have been able to reach the first page on Google and thanks to their work we’ve managed to close the deal on some very important collaborations for us. Their true passion for the job and easy communication are what makes them the best in their game.

Results