How We Helped Adeva Achieve a 2.5x Increase in Organic Traffic

246%

Growth in Clicks

2.5x

Increase in Organic Traffic

About Adeva

Adeva is a global IT talent marketplace, connecting top-tier freelance developers with leading companies. Competing with industry giants and rapidly growing startups, they needed a partner to increase visibility, rank higher in search results, and attract the best talent and hiring companies.

The Challenge

Adeva faced the challenge of competing with industry leaders like Toptal and Turing.com. Despite being a strong platform, Adeva needed to raise awareness, attract both top freelance talent and quality hiring companies, and overcome competitors with deeper pockets and longer market presence.

The Goal

Adeva wanted to increase organic traffic from hiring companies and global tech talent. This meant positioning themselves as the best solution for talent acquisition while also becoming visible for specific technology search terms.

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The Solution

SmartClick partnered with Adeva to develop a customized SEO strategy, guiding them through each phase. From creating the right messaging and content to executing the plan, we worked closely to align every element with their objectives. The approach focused on three key steps:

Smart Audit – A Complete Evaluation

We began with a thorough audit to identify performance and visibility gaps. This included a search competition audit, content audit, and technical audit. These audits helped us understand what the competition was doing and where Adeva could outperform them.

Content Mapping – Targeting Buyer Roles

The core challenge was creating content for the right buyer personas across the sales funnel (CTOs, HR Managers, CEOs, etc.). We mapped out what content each buyer needed, helping Adeva demonstrate its value proposition at every decision-making stage.

• Filling Content Gaps: We created content that addressed specific buyer needs, moved prospects down the funnel, and answered their key questions, easing potential objections.
• Boosting Topical Authority: We ensured Adeva’s content was visible across all the technical topics that mattered to their target audience. This increased Adeva’s reach and helped them appear in search results for a broad set of relevant queries.

Content Optimization – Maximizing Ranking Potential

With Adeva’s in-house content team, we acted quickly to optimize existing content and developed a strategy for creating new content. Our strategy included sophisticated on-page optimizations, internal linking structures, and content briefs for the team to work from.

• Improved Search Visibility: We targeted not just individual keywords but broader topical clusters (e.g., “Laravel React”), allowing Adeva to rank for a range of related terms.
• On-Page Enhancements: We identified high-value pages that could quickly improve rankings and optimized them for search engines, leading to more organic traffic.

Results

• 2.5x Increase in Organic Traffic: Through our strategy, Adeva saw a substantial jump in organic traffic, bringing in more leads and potential hires. This led to a revenue increase of over 30% each year.
• Enhanced Visibility: With the implementation of content mapping and strategic optimizations, Adeva expanded its reach across multiple buyer roles, ranking for more high-intent search queries.
• Stronger Authority: Adeva’s visibility increased across key technical terms, positioning them as a leader in their space, even in the face of intense competition.

Why It Matters for CMOs of
B2B SaaS

Competing with Big Players

This strategy helped Adeva compete with well-funded giants like Toptal and Turing, showing that smaller players can still capture significant market share.

Targeted Growth

By creating relevant content for each stage of the sales cycle and optimizing for high-intent keywords, Adeva was able to attract better leads while improving conversion potential.

Long-Term Organic Growth

Through continuous content mapping, optimization, and maintaining strong topical authority, Adeva’s organic growth is set to continue, providing a scalable solution that avoids reliance on paid channels.

Tosho Trajanov

CTO of Adeva

Our collaboration with SmartClick is one of the best performing. They’ve been working with us not as a vendor, but as partners. We’ve seen the first results only a few weeks after we started implementing the strategy they put together with us. I can clearly say they’ve been one of our key partners in supporting our rapid growth.

Results

• Rank 4,796 keywords on the first page on Google
• Traffic increase for ~250% within 18 months

Read The Case Study

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