How to Combine Outbound + SEO to Generate a $3M Pipeline

Outbound brings conversations. SEO builds trust.

Most B2B SaaS companies treat outbound and SEO as separate systems.

Marketing publishes content and focuses on rankings.
Sales runs outbound campaigns and tries to generate conversations.

But when these two systems operate independently, pipeline growth becomes harder than it should be.

Outbound emails feel cold.
Content generates traffic but rarely supports deals.
Sales cycles stretch because prospects still need to build trust.

In this live SmartClick session, Milan Savov, Bill Stathopoulos, Theo Kanellopoulos and Jérémy Grandillon will show you how combining SEO and outbound creates a much stronger pipeline engine.

You will see how the two channels reinforce each other and how B2B SaaS companies can use them together to generate a predictable pipeline without constantly increasing ad spend or sales headcount.

👉 Save your seat. Limited spots available.

The pipeline gap most SaaS teams face

Many B2B SaaS companies are active in both marketing and sales.

They publish content.
They invest in SEO.
They run outbound campaigns and use new sales tools.

Yet pipeline growth still feels unpredictable.

Marketing generates traffic but sales says leads are not ready.
Outbound messages struggle to get replies because prospects lack context.
Deals take longer because buyers still need to educate themselves.

The problem is not the channels themselves.

The problem is lack of alignment between outbound and organic visibility.

When SEO and outbound work together, prospects already recognize your brand before the first message arrives. Conversations start warmer and deals move faster.

What happens when SEO and outbound work together

When these two growth systems align, the entire pipeline becomes stronger.

Outbound campaigns stop feeling like cold interruptions and start acting as accelerators for existing demand.

Prospects can quickly verify your expertise through content.
Your brand appears in search when buyers research solutions.
Sales teams use content to handle objections and move conversations forward.

Instead of fighting for attention, your team works with momentum already created by organic visibility.

In this session, our four speakers will break down how this alignment works in practice and how B2B SaaS teams can build a system capable of generating multi-million pipeline opportunities.

What you will learn in this live session

This conversation will focus on the intersection between demand generation and outbound execution.

You will learn:

How SEO visibility supports outbound campaigns and increases reply rates
How to use organic content as proof during outbound conversations
The role of search visibility in building trust before a prospect replies
How to structure content that supports both inbound and outbound pipeline
The system SmartClick, SalesCaptain and TC9 use to help B2B SaaS teams generate predictable deal flow

Everything shared will come from real work with SaaS companies that needed pipeline growth, not just traffic or vanity metrics.

Meet the speakers

Bill Stathopoulos

CEO at SalesCaptain

Bill leads SalesCaptain, a platform designed to help B2B companies build scalable outbound systems that consistently generate qualified conversations.

He works closely with SaaS teams looking to strengthen their outbound strategy, improve reply rates, and convert outreach into real pipeline opportunities.

Theo Kanellopoulos

Head of Marketing at SalesCaptain

Theo Kanellopoulos is the Head of Marketing at SalesCaptain and a go-to-market specialist with deep experience building marketing and sales teams across SaaS companies.
His work focuses on developing scalable marketing systems, aligning marketing and sales performance, and helping technology companies create sustainable demand generation strategies.

Jérémy Grandillon

CEO and founder of TC9

Jérémy Grandillon is the CEO and founder of TC9, an AI-powered go-to-market engine designed to save sales teams significant time through smarter workflows. He combines deep experience in sales automation with a strong focus on aligning technology and human expertise to drive sustainable revenue growth.

Milan Savov

CEO and founder of SmartClick

Milan works with SaaS leaders to turn organic visibility into predictable revenue growth.

Through SmartClick, he helps companies build SEO systems that generate high-intent traffic, support sales conversations, and reduce dependency on paid acquisition.

Why you should attend live

This session is interactive and focused on real-world applications.

You will see how outbound and SEO can work together inside a modern B2B SaaS growth system and how companies are using this approach to strengthen their pipeline.

Attendees will also have the opportunity to ask questions and discuss real growth challenges with the speakers.

Seats are limited to keep the discussion focused and valuable.

👉 Register now to secure your spot.

Frequently asked questions

Is the session free? Yes. The session is completely free.

Will there be a recording? Yes. Everyone who registers will receive the recording after the session.

Will there be a live Q&A? Yes. There will be a Q&A section at the end where you can ask your questions.