SmartClick Session #1
From Anonymous Traffic to Warm Leads: Turning SEO Visibility into Revenue with Real‑Time Buyer Intent
20 November 2025
6 pm CET
30 minutes live session + 10 minutes Q&A
Speakers: Boris Murdjev and Keegan Otter from Warmly, and Milan Savov from SmartClick
Host: Viktorija Nikoloska from SmartClick
Why this session
This session is a joint initiative by SmartClick and Warmly, bringing together expertise in SEO growth and real-time buyer intent data to help SaaS companies turn visibility into measurable revenue.
SEO gives you visibility. Revenue comes when the right people raise their hands. In this live session, you will learn how to identify who is on your site in real time, qualify intent, and trigger fast actions that move deals forward. Expect clear examples, live flows, and playbooks you can deploy this month.
Built for: CEOs, CMOs, Heads of Growth, RevOps leaders, and performance‑driven marketers at B2B SaaS companies.
What you will learn
- How to reveal which accounts are on your site and separate curiosity from real buying intent.
- A practical system to score and prioritize traffic by ICP fit and intent signals.
- Real‑time alerts that route hot accounts to the right owner within minutes.
- How to personalize outreach using company and buyer signals without creepiness.
- Ways to connect SEO pages and content to measurable pipeline, not vanity metrics.
- The handoff between marketing and sales so nothing warm slips through the cracks.
- Dashboards and KPIs that prove revenue impact to leadership.
The Speakers
Boris Murdjev
Partnerships Manager at Warmly.ai
Boris helps build and scale partner ecosystems that create real revenue impact. With a background in sales and go‑to‑market strategy, he bridges business development and partnerships so teams win through meaningful connections and smart automation.
Keegan Otter
CRO of Warmly
Keegan Otter is the Chief Revenue Officer of Warmly and he is the person responsible for Warmly’s fast revenue growth. He helped Warmly go from 0 to $3 million in Annual Recurring Revenue (ARR) in about 2 years. During that period, he was also growing a small but profitable team, achieving: 1,000+ SQOs generated from just 11 SDRs.
Milan Savov
CEO and Founder at SmartClick
Milan works with SaaS leaders to turn organic visibility into predictable growth. He focuses on systems, cross‑functional alignment, and clear KPIs that connect marketing work to pipeline and revenue.
Warmly & SmartClick
This SmartClick Session marks the beginning of a collaborative partnership between SmartClick and Warmly. Together, we’re combining SEO expertise and AI-powered intent data to help teams identify, qualify, and convert high-intent traffic faster. The partnership aims to create more actionable frameworks for B2B growth leaders.
About Warmly
Warmly.ai is an AI‑powered data platform that helps go‑to‑market teams identify and prioritize their best‑fit accounts. By enriching company and buyer signals in real time, Warmly enables sellers to focus on the right prospects, personalize outreach, and accelerate revenue with precision.
Who should attend
- CEOs and founders who want predictable ROI from organic traffic.
- CMOs and Heads of Marketing who need more qualified pipeline without ad spend.
- Heads of Sales, SDR Managers, and RevOps who want faster speed to lead and better handoff.
Frequently asked questions
Is it free? Yes.
Will there be a recording? Yes. Everyone who registers will get the recording and the checklist.
Will there be live Q&A? Yes. Bring your questions and real scenarios.
Ready to turn SEO visibility into revenue? Register now and join our live session.