Episode 3: How to Build a SaaS Community

In this episode of Leaders of Growth, Milan Savov sits down with Leonard Eldić, the founder of SaaStanak, to explore how a small meetup of 18 people in a pub turned into one of the fastest-growing SaaS communities in the Balkans. The conversation highlights the power of real connections, grassroots initiatives, and the role of community in scaling SaaS companies.

1. From Pub Meetups to a Thriving SaaS Community

Leonard shares the origin story of SaaStanak, starting with just a handful of curious founders who wanted to exchange knowledge. What began as a casual meetup quickly evolved into a structured community, proving that meaningful conversations and authentic relationships can be the seed for large-scale ecosystems.

2. The Role of Community in SaaS Growth

The discussion emphasizes why communities matter for SaaS. Leonard explains how peer-to-peer learning, knowledge sharing, and founder support build trust that accelerates business growth. Community becomes more than a gathering—it turns into a growth driver for early-stage and scaling SaaS companies.

3. Authentic Connections vs. Transactional Networking

Leonard contrasts authentic community-building with traditional networking. He underlines that real impact comes when people connect around shared challenges and goals, rather than chasing shallow business cards exchanges. This authenticity is what makes SaaStanak stand out.

4. Lessons from Partnerships and Collaboration

The episode touches on the partnerships SaaStanak developed, including with companies like Paddle. Leonard explains how aligning with the right partners expands reach, provides credibility, and enables communities to create even greater value for their members.

5. The Future of SaaS Communities in Emerging Markets

Leonard looks ahead at the future of SaaS communities in the Balkans and beyond. He envisions stronger ecosystems that support founders with resources, mentorship, and international exposure, showing how communities in emerging markets can play a central role in the global SaaS landscape.

The episode concludes by highlighting that SaaS growth isn’t only about tools, funding, or strategies—it’s about people. Leonard’s journey with SaaStanak is proof that when founders come together, share experiences, and build genuine connections, they create ecosystems that fuel growth far beyond what any individual effort could achieve.