How we helped Ocuco double organic MQLs and increase organic traffic by 24.7%
Partnership began: December 2025 | Measured: December 2025 vs April 2026
24.7%
Increase in Organic Traffic
100%
Increase in Organic MQLs
47%
Growth in Revenue
+47% Growth in Revenue
from SEO and GEO
vs same period in 2025
Due to NDA, specific figures have been withheld. Results and growth rates shown are accurate and verified internally.
GEO
Generative Engine Optimisation
Ocuco is now cited and recommended by AI search platforms: ChatGPT · Google Gemini · Microsoft Copilot · Perplexity · AI Overviews
Background
When Ocuco partnered with SmartClick, the company was already an established provider of software solutions for eye care professionals and optical labs. However, organic search was underperforming as a lead generation channel and generating only a handful of marketing-qualified leads (MQLs) per month.
The website contained technical SEO issues, content gaps across the buying journey, and missed opportunities to capture both traditional search demand and emerging AI-driven search visibility.
In this Eye Care Software SaaS SEO & GEO case study, we show how SmartClick helped Ocuco transform organic search into a stronger lead acquisition channel – doubling MQL volume and generating significant revenue while establishing citations across ChatGPT, Gemini, Copilot, and Perplexity.
The Challenge
Before starting the engagement, Ocuco faced several growth obstacles:
- Low volume of organic MQLs despite strong product offerings
- Limited visibility for high-intent commercial keywords
- Content gaps across awareness, consideration, and decision stages of the buying journey
- Technical SEO issues affecting crawlability and indexation
- Weak internal linking structure across product and resource content
- No GEO (Generative Engine Optimisation) strategy – absent from ChatGPT, Gemini, Copilot, and Perplexity responses
- Growing competition from software providers targeting the same audience
The SmartClick Approach
We implemented a structured five-phase SEO & GEO strategy designed to improve visibility, increase qualified traffic, and generate more leads from organic search – across both traditional and AI-powered platforms.
Phase 1: Auditing
Auditing and establishing a growth strategy
We began with a complete analysis of Ocuco’s website, content, competitive landscape, and search visibility.
- Technical SEO audit and immediate issue remediation
- Content audit and implementation roadmap
- Competition analysis
- Keyword and market research
- Backlink profile audit
- Internal linking audit – anchor text usage and buyer journey alignment
- LLM visibility audit – assessing existing AI search presence
Phase 2.1: BoFu / MoFu
Transactional keywords and bottom-of-funnel optimisation
Once the foundation was established, we focused on attracting users with clear commercial intent.
- Content calendar for MoFu and BoFu topics
- Building and optimising feature pages targeting high-intent transactional keywords
- Developing industry and vertical-specific landing pages
- Aligning product pages with commercial search intent
Phase 2.2: ToFu Content
Building content to increase top-of-funnel visibility
To expand reach and build topical authority, we developed a content strategy targeting informational search intent.
- Content calendar for top-of-funnel posts to develop topical authority
- Publishing educational content around eye care software and industry challenges
- Strengthening internal linking between informational and commercial pages
- Improving E-E-A-T signals across the website
- Producing content designed to answer real customer questions at scale
Phase 3: GEO – AI Search
Generative Engine Optimisation: getting cited by AI platforms
As AI-powered search became increasingly important, we expanded the strategy beyond traditional SEO.
- Restructuring content architecture to improve AI discoverability and citation potential
- Strengthening topical authority signals for generative AI platforms
- Optimising content for inclusion in AI-generated responses across ChatGPT, Gemini, Copilot, and Perplexity
- Improving entity and brand associations across the web
- Ocuco now cited across: ChatGPT, Google Gemini, Microsoft Copilot, Perplexity, and AI Overviews
Maintenance
Ongoing website health and monitoring
To ensure long-term growth and stability, we continuously monitor and improve the website.
- Continuous technical SEO health monitoring
- Backlink profile monitoring
- Internal linking optimisation
- Content performance analysis and ongoing opportunity identification
December 2025 vs April 2026: The Numbers
|
Dec 2025 |
Apr 2026 |
Growth |
|
|
Organic Traffic (clicks) |
X,XXX |
X,XXX |
+24.7% |
|
Monthly MQLs (from SEO) |
– |
– |
+100% |
|
KPI Target (MQL growth) |
+50% |
+100% achieved |
2× target |
|
Revenue Generated |
XX,XXX € |
XXX,XXX € |
SQL pipeline |
|
Open Pipeline |
X,XXX € |
XXX,XXX € open deals |
To be nurtured |
The Outcome: Exceeding Lead Generation Targets
Within only two months, Ocuco’s organic lead generation performance improved significantly – exceeding targets and generating real, attributable revenue.
The Outcome
- Significant revenue generated from deals attributed directly to SEO & GEO – with additional open deals still in the nurture pipeline
- Organic MQLs doubled during the collaboration – exceeding expectations from the outset
- Delivered 100% MQL growth – 2× the original +50% KPI target
- Multiple MQLs and SQLs generated over the partnership, converting into closed revenue and an active pipeline
- Organic traffic grew 24.7% between December 2025 and April 2026
- GEO citations secured across: ChatGPT, Google Gemini, Microsoft Copilot, Perplexity, and AI Overviews – Ocuco now recommended by AI platforms to buyers researching eye care software
- Improved visibility across commercial and informational search intent
- Established a scalable SEO & GEO framework for long-term compounding growth
- Strengthened Ocuco’s position as a trusted authority within the eye care software industry
Is your website working as hard as it should to generate traffic and conversions?
Since we started working with SmartClick, our website numbers have really picked up, which has translated into many more leads. What we appreciate most is how quickly they move and how knowledgeable they are. Every piece of work is detailed and carefully handled, and they’re genuinely attentive throughout.
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