Case Study
Decreasing Paid Ads Budget with SEO Optimization – Dental Health Essentials
Dental Health Essentials needed serious SEO work and strategy to become visible online. They were nowhere to be found on the first 10 pages on Google. So, our first step was conducting the tech SEO audit. With the insights we gained from the audit we optimised the site for the search engines. Then, we designed an off-page SEO strategy. The first results came after the third month of collaboration. During the sixth month, we saw a huge increase in the number of organic leads.
The most important goal was reached – they decreased their investment in paid ads by 50%, and the long-term SEO plan intended to take effect nationally is bringing them new leads even today.
Dental Health Essentials needed serious SEO work and strategy to become visible online. They were nowhere to be found on the first 10 pages on Google. So, our first step was conducting the tech SEO audit. With the insights we gained from the audit we optimised the site for the search engines. Then, we designed an off-page SEO strategy. The first results came after the third month of collaboration. During the sixth month, we saw a huge increase in the number of organic leads.
The most important goal was reached – they decreased their investment in paid ads by 50%, and the long-term SEO plan intended to take effect nationally is bringing them new leads even today.
Responsibilities
The main activities that were to bring success to the project
Conducting a Technical SEO Audit
Search Engine Optimisation
Designing an Off Page SEO Strategy
Building a Network of Backlinks
The Project
The project was pretty straightforward – we needed to perform a technical SEO audit – which is one of our main SEO activities on which we base our future work and strategy. We dug deep into the reasons why our client is no longer number 1 and revealed the technical problems with the site. Handing them the document with all the fixes, recommendations and suggestions for their team to implement marked the successful completion of the project.
Client Info
Dental Health Essentials is an eCommerce site selling dental products for oral hygiene and dental problems on the territory of the USA.
The Challenge
Their website was not ranking in the first 10 pages of Google for any keyword that they wanted to rank for. But after implementing our SEO Strategy we overcame that issue.
Client Needs
The client wanted to increase their organic traffic as at the moment of collaboration the number was pretty low. They also wanted to increase the number of qualified leads so they can decrease the amount of money they spend on paid ads
Services
What we provided to achieve the product
Technologies we used to help this website:
Grammarly, Ahrefs, Google Analytics, Google Search Console, Semrush