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SEO Content Strategist

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Skopje, Macedonia

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Full-Time (Hybrid or Remote work)

RESPONSIBILITIES

ORGANIZATION

  • Attend weekly team meetings (Sprint Kick-Off, Stand-Up, and Retrospective)
  • Organize weekly task plans and manage project documentation in ClickUp and Google Drive
  • Ensure timely execution and proper structure of assigned tasks

DOCUMENTATION

  • Identify missing procedures and contribute to improving existing ones
  • Follow and help refine internal workflows and SEO processes

WORK DUTIES

  • Perform topic research and prepare blog post outlines
  • Conduct content analysis and re-optimizations
  • Optimize on-page elements (Meta Titles, Descriptions, Headings, etc.)
  • Execute internal linking strategies
  • Implement and QA optimized content directly on client websites
  • Forecast potential keyword positions for optimized pages

TEAM

  • Share quick wins and insights with the SEO Manager
  • Mentor content writers and provide actionable feedback
  • Stay updated with SEO and content trends and share learnings with the team
  • Participate in feedback and 1:1 sessions
  • Practices and gives constructive feedback to the team

REPORTING

  • Report progress and activity results to the SEO Manager
  • Present outcomes from implemented optimizations

IDEAL PROFILE

We’re looking for someone who combines strategic thinking with hands-on SEO experience. The ideal candidate has already worked in an SEO or content-focused role and understands how on-page optimization translates into ranking growth and conversions.

Experience & Skills:

  • 4+ years of experience in SEO, preferably in an agency or SaaS environment
  • Proven track record of improving keyword rankings and organic traffic
  • Strong understanding of search intent, keyword mapping, and content funnel stages (ToFu–BoFu)
  • Hands-on experience with Google Search Console, GA4, and Ahrefs (or similar tools)
  • Comfortable working in ClickUp, Google Drive, and CMS platforms (e.g., WordPress)
  • Excellent written communication and analytical skills
  • Ability to interpret data, identify patterns, and translate findings into actionable recommendations
  • Organized, proactive, and detail-oriented you take ownership of your tasks from start to finish

Nice to have:

  • Experience with internal linking strategies and content audits
  • Familiarity with technical SEO fundamentals
  • Basic understanding of HTML and web publishing processes

KPIs (Key Performance Indicators)

Your growth path as a Content Strategist is structured across four levels, each reflecting higher ownership, impact, and compensation.
Examples of how performance is measured:

  1. % of optimized pages showing click growth in Google Search Console
  2. % of target keywords improving rankings (Top 10 / Top 5 positions)
  3. % of opportunity URLs gaining new clicks after optimization
  4. On-time task delivery rate
  5. Implementation accuracy (QA error-free)

Each quarter, your performance is evaluated across these KPIs. Consistent achievement over two consecutive quarters leads to progression to the next level and a corresponding salary increase.

About SmartClick

SmartClick is an SEO agency that primarily works with SaaS companies to improve their organic visibility and generate qualified search leads. The agency provides full-service SEO, covering technical optimization, content strategy, and link building. SmartClick’s approach is based on data-driven decision-making, continuous analysis, and client collaboration to deliver measurable business outcomes. The team operates as an extension of each client’s in-house team and manages projects end-to-end, from strategy development to implementation and reporting.

Why Join SmartClick?

  • Competitive salary based on experience & performance
  • Investing in your growth – paid courses, internal training & webinars
  • Exciting, challenging projects with SaaS companies
  • Performance-based bonuses
  • Team-building activities & company gatherings